Spring Clean Your Brand

Spring is here. Your personal brand should change along with it. You clean your inside and outside windows getting rid of the snow, sale build up and mildew. Now it’s time to do the same for your brand.

One of the biggest misconceptions is that you have to wait until you are deeper into the year to change. No you don’t! Now is a great time to examine your brand by keeping what works and ditching what doesn’t. Right now, you have enough evidence to know what isn’t working. Why wait until July 1st, because that’s the halfway mark? Change your vision now especially if it differs from the New Year.

Vision – Your vision is how you see yourself. We are a couple of months into the New Year. Has your view about your career changed? If it has, change your brand’s vision statement.  Your brand cannot suffer blurry vision and still be strong and competitive in the global marketplace.

The next four things build upon your vision. They are: products and services, photo, content strategy and social media strategy.

Photo – how old is it? No selfies please. So what if you’ve taken it on the new iPhone? It is a camera phone; and a selfie is still an unprofessional photo.

Products and services – has your audience, industry or tech changed affecting your business? A marketplace shift means a pivot is needed to stay relevant.

Using myself as an example, I am a certified project manager. The project management’s industry certification guide has switched. This means that all of my project management products and services must be compatible with the new change. Stop fearing midyear changes because spring is still close to January. Market shifts don’t adhere to calendar. Change your products and services to adapt to the market.

Tip – you may say that you don’t have a product. Well, yes, you do: yourself. Your professional reputation and what you do are services that must be properly managed to achieve maximum exposure. Give you an example: the person who receives his promotion has managed his brand better than his coworker who hasn’t received one.

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Content strategy – renewed vision means renewed content strategy. Your life is different now versus January. Content means video, audio, photos and in-person communication. Has your industry changed since the New Year? If there are any new industry news, inventions, services or developments that have transformed your field, your content strategy must reflect these changes.

I will use the banking marketing department as an example. You work in the bank’s marketing department. Right now putting mobile messaging (Facebook Messenger and text messaging) on your resume, will get you hired faster than online banking. Mobile messaging is new, cutting edge with less people. Online banking is a more mature market.

Social media strategy –  this is a very big part of your brand. Here I am dealing with LinkedIn because it is the business social media. Review where your audience is. Check to see the activity and your participation in groups. If some of your groups have been inactive or your current career trajectory isn’t aligned, leave the groups. Quality over quantity is the rule. I have over 500+ connections but they are all relevant to my work history. You want a cohesive LinkedIn profile to attract the right people and propel you to the next level.

Now is as a great time as ever to spring clean your brand. Dust off your vision statement, photo, products and services, content strategy and social media strategy to rejuvenate yourself; and, make the rest of this year better than ever!

Source http://carlarjenkins.com/5-things-to-spring-clean-your-brand/

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PositivityChange Post : Issue 28: Spring Into Positivity

Happy April everyone! I am so grateful for April because things have started picking up since March. I want to keep this momentum going. I want to do the same with PositivityChange Post!

First we need to do some sprucing up. We spring clean our houses and cars but what about our digital devices? On April 1st, I transferred all of my videos and files that I wouldn’t use in this second quarter onto Google Drive. Use this second quarter to spring clean your data! Read here for more information!

Spring Into Positivity

We here at PositivityChange.com want to spring into more positivity this second quarter especially if your first quarter was in the dumps. We want you to experience more positive change in your personal and professional lives.

Gabrielle Bernstein wrote in Positively Positive about 3 ways to spring into positivity. 

Sometimes you are in a funk because it is April and your year (thus far) is going according to plan. It happens. Here is an article introducing a 9-step plan towards springing into happiness! 

PositivityChange’s Second Quarter

We are going to focus a whole lot on developing this email list. You will receive more articles and case studies to enhance your positive change. We want to be a part of your growth and development.

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Spring Clean Your Digital Devices

Happy April everyone! Welcome to the second quarter. We here at PositivityChange hope that you are experiencing more positive change in both your personal and professional lives. We are still focused on spring cleaning. Most people think spring cleaning is confined to your house or your car; but, we live in a digital world and need to spring clean our devices too. This morning, I have migrated all of my project management videos from my phone to Google Drive. I have already posted them on Instagram and YouTube plus they are taking up data. I have them stored on the cloud plus I can start off my second quarter right with a clean slate! So here’s my reminder to you to start April and the second quarter by spring cleaning your digital devices. A clean slate = a clean break!

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