Spring Clean Your Brand

Spring is here. Your personal brand should change along with it. You clean your inside and outside windows getting rid of the snow, sale build up and mildew. Now it’s time to do the same for your brand.

One of the biggest misconceptions is that you have to wait until you are deeper into the year to change. No you don’t! Now is a great time to examine your brand by keeping what works and ditching what doesn’t. Right now, you have enough evidence to know what isn’t working. Why wait until July 1st, because that’s the halfway mark? Change your vision now especially if it differs from the New Year.

Vision – Your vision is how you see yourself. We are a couple of months into the New Year. Has your view about your career changed? If it has, change your brand’s vision statement.  Your brand cannot suffer blurry vision and still be strong and competitive in the global marketplace.

The next four things build upon your vision. They are: products and services, photo, content strategy and social media strategy.

Photo – how old is it? No selfies please. So what if you’ve taken it on the new iPhone? It is a camera phone; and a selfie is still an unprofessional photo.

Products and services – has your audience, industry or tech changed affecting your business? A marketplace shift means a pivot is needed to stay relevant.

Using myself as an example, I am a certified project manager. The project management’s industry certification guide has switched. This means that all of my project management products and services must be compatible with the new change. Stop fearing midyear changes because spring is still close to January. Market shifts don’t adhere to calendar. Change your products and services to adapt to the market.

Tip – you may say that you don’t have a product. Well, yes, you do: yourself. Your professional reputation and what you do are services that must be properly managed to achieve maximum exposure. Give you an example: the person who receives his promotion has managed his brand better than his coworker who hasn’t received one.

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Content strategy – renewed vision means renewed content strategy. Your life is different now versus January. Content means video, audio, photos and in-person communication. Has your industry changed since the New Year? If there are any new industry news, inventions, services or developments that have transformed your field, your content strategy must reflect these changes.

I will use the banking marketing department as an example. You work in the bank’s marketing department. Right now putting mobile messaging (Facebook Messenger and text messaging) on your resume, will get you hired faster than online banking. Mobile messaging is new, cutting edge with less people. Online banking is a more mature market.

Social media strategy –  this is a very big part of your brand. Here I am dealing with LinkedIn because it is the business social media. Review where your audience is. Check to see the activity and your participation in groups. If some of your groups have been inactive or your current career trajectory isn’t aligned, leave the groups. Quality over quantity is the rule. I have over 500+ connections but they are all relevant to my work history. You want a cohesive LinkedIn profile to attract the right people and propel you to the next level.

Now is as a great time as ever to spring clean your brand. Dust off your vision statement, photo, products and services, content strategy and social media strategy to rejuvenate yourself; and, make the rest of this year better than ever!

Source http://carlarjenkins.com/5-things-to-spring-clean-your-brand/

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Spring Clean Your Career!

Read Carlarjenkins.com article here:

http://carlarjenkins.com/spring-clean-career/

  • Does your career and personal brand need spring cleaning?

  • Do you feel that your career brand and resume are outdated unable to compete in today’s marketplace?

  • Are you searching high and low for an affordable solution to polish your professional brand?

 

No problem! Pick up this Amazon bestselling book that gives you 20 top business lessons that every professional must know to achieve branding success. This book contains all of the knowledge that I’ve acquired in order to receive 4 promotions in 9 years. Want to learn how? Eliminate the learning curve and buy Expand your Personal Brand book today at www.expandyourpersonalbrand.com/book

 

 

Workbook: http://expandyourpersonalbrand.com/workbook

Bundle (Book + Bundle): http://expandyourpersonalbrand.com/bundle

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PositivityChange.com Post: Issue 26 : Spring Clean Your Career with a Pivot!

Hey everyone! I hope that you are having a positively spectacular week! Spring is nearly upon us and it’s this time of year where we start going through our stuff discarding what we won’t be using once the weather improves. We spring clean our houses every year. Why not spring clean our career? Think about it. We are in the third month. By the end of March, we will have 90 days’ worth of career information. We will have performance metrics. 90 days into 2017, we know what’s working and what is not working. Therefore, if some things are not working well, then it is time for a career pivot.

The PositivityChange.com editorial board has dedicated all of March towards writing down 20 reasons why you should consider a career pivot. There will be 4 articles containing 5 reasons per each article. Read the first installment here.

Spring Cleaning Podcast

If you are on the go (manifesting MORE positive change of course!), I have a Positive Change with Carla spring cleaning mobile apps episode. Hey, most people are on their cell phones. Chances are you are reading this email on your phone. Listen to my podcast episode to learn the latest spring cleaning mobile apps to get your life and career in tip top shape!

More spring cleaning resources!

Payscale has a great article listing 5 ways to spring clean your career. It is a great read which will give you insight on how to spruce up your career prospects. 

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Spring Clean Your Career with a Pivot

 

Springtime is often a time when people start reevaluating their careers. We are already a couple months into the New Year and you can see (or not see) progress. Here at PositivityChange.com, we aim to supply you, the reader, with all of your needs to help you manifest positive change in your personal and professional lives. Let’s start with a definition. A pivot is a change in direction. After a couple of months, some people are feeling stuck in their job. This year is starting to look like last year. You want change; however, in order to change, you must do something different. So viola! This March we are starting a spring cleaning career pivot series. This series will cover the top 20 things related to why you are considering a career pivot. This series will be 4 parts. This first article covers first five career pivoting reasons.

  1. The passion is gone
  2. Sunday nights fill you with dread
  3. You’re counting the years, months and days until retirement
  4. You’re going nowhere
  5. Everyone else is doing it

The average person does not know what career pivoting is. Yes, you are making money but your paycheck probably hasn’t kept pace with inflation. You admit that things aren’t the way they used to be at work. A couple of years ago, your salary would be sufficient to live and have some money left for play. Now it appears that inflation is taking all of your free money away.

Furthermore, your work environment has changed and not for the better. You are not alone in having a shrinking paycheck. This has hurt morale. People are dreading going to work. You cannot believe that there is a disconnect between what you read about your company in the papers versus what is actually happening in the workplace. Furthermore, you don’t understand why you and your colleagues’ paychecks are shrinking but upper management’s seem to be expanding. These are signs that you need a change.

I have included Inc magazine 20 ways to tell is you need a career pivot. These are 20 red flags for pivoting. This is an exhaustive list because career pivoting is not a minor undertaking. Your career impacts your life and deciding to move must be done carefully. Your personal life is funded by your job. These five things tell you that it is time to move on to someplace else where you can thrive personally and professionally.

The passion is gone

When you first started, this was your dream job. You awoke everyday with purpose and passion about your job. However, now the tables have turned and that passion has been extinguished. What once ignited you no longer did. You are now looking for challenges and more rewarding work.

Sunday nights fill you with dread

You know that you have a problem when you are giddy to leave the office on Friday yet dread Monday mornings. It is reported that the majority of heart attacks occur Sunday night because people fear returning to a job that they hate. If you are feeling this way, don’t kill yourself, decide to pivot.

You’re counting the years, months and days until retirement

Work shouldn’t be like prison. You are not serving a 30-year sentence. You can move freely to another position. If your job has become an environment where you are literally counting down the days until you qualify for retirement. You would be more productive spending your life somewhere which you can flourish and contribute in a great environment.

You’re going nowhere

Careers are all about upward mobility. Although you are producing great work and are highly professional, you have noticed that you are being bypassed for promotions. It is subtle occurring over years. At first you’ve thought that it is because of the new boss or administration; however, after years of happening you’ve reached the conclusion that you’ve been shut out. In addition, you notice that you are being excluded from meetings and other highly visible events. You’ve plateaued. Once you’ve realized that you are not going to receive any more promotions, then it is time to go and look for a new job.

Everyone else is doing it

If your work environment is that toxic that everyone is jumping ship during the first time an opportunity is presented, then you need to reevaluate your staying. There are many reasons for people abandoning your company: it is in a dying industry; it is under investigation; it is a toxic work environment; or there is no chance of promotion. Your career is more than just one job and if the reasons that I’ve mentioned are reflected in your company, then it is time to move on to another position.

Look forward to the next installment (6-10) reasons to career pivoting.

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Source:

http://www.inc.com/john-boitnott/burned-out-20-ways-to-tell-when-it-s-time-for-a-career-pivot.html