We here at PositivityChange always like infusing positivity whenever it comes our way. While perusing the Internet, we have come across Success Magazine’s positive quotes article. Although Monday may spell miserable for some readers, fear not, these quotes will uplift you giving you your second wind of today. http://www.success.com/article/15-uplifting-quotes-for-positive-vibes
March is the first month of spring. Spring is a season of renewal where nature blooms and everything grows. The editorial board at PositivityChange is devoting this entire month towards spring cleaning. We will offer tips on how to rid yourself of wasteful and useless practices hindering your personal and professional growth. Check back frequently for more beneficial articles to help effectively manage positive change.
There is a lot of poor branding out there. Every day some talking head is mentioning personal branding. No one talks about brand consistency; however, brand consistency is the way to stay memorable and relevant. Here are my 5 steps to achieving brand consistency:
- Do your research
Doing your research is important because what you think your brand communicates isn’t necessarily want the marketplace thinks. Ask people inside and outside of your company and profession what three words come to mind whenever someone mentions you. Remember, the definition of branding is what people think of you when you are not around. If you don’t conduct the appropriate market research, you will never know how consistent (or inconsistent) your brand is.
- Write down your mission statement
Your mission statement represents your current brand. To obtain a clear mission statement, ask yourself these two questions:
- What do I want my brand to accomplish?
- How do I want my brand to communicate these accomplishments?
Your mission statement must answer these questions by writing down 3 action verbs that best communicate them. This statement will serve as your brand consistency’s bedrock.
- Define your vision statement. This will be your tagline.
Your vision statement is your optimal future version of your brand. It can also double as your tagline. Vision statements are usually less than 20 words and they communicate your brand consistency. You will be use your mission statement as the foundation to write your vision statement.
- Develop a brand communication plan.
Use your mission and vision statements to create a solid brand communication plan. It is essential to control how your brand is transmitted. Although you work in a company, your brand must consistently communicate wherever you go. This is why I have broken down 4 audiences that will receive your brand message.
Below is a graph showing 4 quadrants. The columns represent organizational structure. They are departments (internal) and professional network (external). The rows represent people. They are coworkers and industry professionals (internal) and company employees and regular workers (external).
|Department (Internal)||Network (External)|
|People (Internal)||Coworkers||Workers in your profession but outside the company|
|People (External)||Employees outside your dept.||Workers outside both your profession and company|
The first quadrant represents your coworkers are both inside your immediate department and whom you interact with on a daily basis. They are the ones whom you communicate the most. The second quadrant represents the company employees work in the same building but not the same department. Although they have the same company structure, their departmental culture may differ from yours. The third quadrant represents the workers in your professional network whom share your occupation but not your company. Your commonality is your industry but they work in different company cultures. The fourth quadrant represents the people whom are both outside your company and profession. When writing your brand communication plan, write for the people in this fourth quadrant. These people are unfamiliar with your industry jargon and company culture. If they understand your brand and what it represents, then you have achieved brand consistency.
- Execute your plan and collect feedback.
Once you have created your plan, start implementing it. Roll it out to all four quadrants and await feedback. Collecting feedback is critical towards evaluating your brand’s consistency level. If your industry or company has changed, these changes would be recorded in your feedback. Incorporate it back into your brand to achieve brand consistency for the long-term.
Using these 5 tips would help you achieve brand consistency. For more on this topic and other business strategies, visit http://positivitychange.com/
I admit that not every day you are going to feel chipper and positive. Here at http://positivitychange.com/ we totally expect that and have a guide towards bouncing back from the doldrums and the pits.
Get out and breathe the fresh air
When you’re in the dumps, it can feel like the walls are caging in. Don’t stay in that helpless state. Go outside and breathe the fresh air. Just doing this simple activity, reinvigorates you because you are no longer confined to a particular space. Oftentimes, when we feel trapped, the energy is bad. Getting outside releases the energy.
Think of something that you have done right
You are NOT the screw-up that you think you are. We as humans can be very hard on ourselves. We tolerate our wins but falsely accept our failures. Snap out of this because you have done far more right than wrong. You can use this week for an example. Surely, something has gone right for you. Don’t internalize bad feelings.
Plan your happiness comeback
Okay so you are feeling down right now. That’s natural and even healthy that you are owning that feeling right now. The key phrase is right now. Don’t stay there. Plan your comeback. Write down things that make you happy and how you can plan baby steps towards getting back to happy. Use this plan whenever you feel yourself sliding back into helplessness and negativity.
Many people think that the Federal Reserve’s increasing interest rates for the first time since 2006 is a bad thing because it would induce inflation. I, however, think that this is a prime time to be proactive instead of reactive. I think that this is good time to position yourself for a raise. The interest rate hike is eating your paycheck and you will need more money to stay afloat. In addition, this rate increase has come at a wonderful time: the end of the year because you can take everything in your annual review, highlight the good parts and repositioning yourself to ask for a raise next year. There is positive in almost everything. Use this Federal Reserve rate increase to demand more out of yourself and your paycheck.
Full Definition of manifest
1: readily perceived by the senses and especially by the sense of sight
2: easily understood or recognized by the mind : obvious
Full Definition of success
3: one that succeeds
This week’s in positive change management is to manifest success. Start where you are at right. Ask yourself: how can you make things better personally and professionally? Jot down 1 personal thing and 1 professional thing that you need to accomplish and do them. These two things must be so necessary to change that it is like the air you breathe. These personal and professional changes are mandatory. These are your non-negotiables for change.
Start envisioning yourself in your future space having achieved these two goals. Chart the pathway towards accomplishing personal and professional betterment. Why stay stagnant when you can move forward? What’s your definition of success? Envisioning yourself pursuing them.
You can manifest success. It is attainable. Even if you aren’t sick and tired of being sick and tired, you can always make tomorrow better than today. Here’s to manifesting success this week and beyond!
In today’s Harvard Business Review, there is an article about how positive work cultures are more productive than their less positive counterparts. This news should not come as a surprise: nobody produces in a toxic environment.
The editorial staff at PositivityChange is happy to announce that we’ve created a BlogLovin profile. This media move is to increase our readership and digital footprint. It is imperative that our site establishes itself as the preeminent authority on positive change management. Here is the link to follow: PositivityChange on BlogLovin
The world has been shrouded in fear as of lately. People fear living their lives, their health and their safety. All of these fears can be extremely detrimental to our health. To combat all of the negativity and random acts of violence it is essential to be courage and live your life on your terms. Living courageously defies the enemy because you are exuding positivity and resiliency in every breath you take. Positive change takes courage because most people view change in the negative. Change is seen as loss; however, there is positive change out here too. Being courageous is the embodiment of positive change.
The global workplace is uncertain. You don’t know if you’ll be with your current employer by the end of this week. Even the federal government isn’t safe from layoffs with sequestration. Self-investment is certain but the question everyone poses is how do you afford self-investment on a shoestring budget?
Regardless of what happens, start saving 5%-10% of your monthly income.
It provides you with a cushion to afford options. I’ve used this cushion to self-finance my PMP certification and community college courses advancing my career.
Look at your employer’s resources
Your company might offer training programs, tuition assistance for college courses and leadership development programs. These corporate courses let you cultivate and develop the necessary skills to get to the next level. I have been selected into two leadership development programs with two separate federal agencies. I have acquired new skills and obtained new sponsors who would advocate for me internally.
They have residency discounts with people in the county. Community colleges also specialize in workforce retraining so you won’t feel out of place with younger students like at four-year colleges. Community colleges have perennially catered to the needs of older workers retooling themselves for the current marketplace.
Don’t sleep on libraries. They offer the best career resources. Many libraries provide free computer courses and databases to upgrade your skill set. Furthermore, they also have career books and magazines that you can read to refine yourself.
Professional organizations offer continuing education through their chapters. Furthermore, they provide discounts on industry certifications. In addition, these organizations also have continuing education seminars and workshops to educate their members on current industry trends.
Many college alumni associations have online and offline educational discounts for their members. You can also use their networks to ask other members for career resources.
MOOCs (Coursera and MIT OpenCourseware)
Massive Open Online Courses (MOOCs) offer free resources to upgrade your skills set on your own time. MIT OpenCourseware possesses a wealth of free courses. Coursera offers free courses and certificates for $49. Some of these courses might qualify for personal development units to renew your professional certification.
Online Courses (Ed2Go)
Ed2Go is an affordable online course website that many community colleges partner with to offer their students more options. Depending on the college, classes range from $99-$130 apiece. I have used Ed2Go to take and renew my project management certification.
Hopefully, any of these free or low-cost options will enable you to jumpstart your self-investment journey. Self-investment is the best investment.