September Is Self-Improvement Month

September is self-improvement month! We here at www.positivitychange.com take self-improvement seriously because it is the cornerstone of positive change. When you aren’t okay nothing else is. Read www.positivitychange.com all this September and beyond for all of your self-improvement needs.

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Learn 5 Easy Ways to Make Bank by Branding You

Developing a personal brand strategy is essential towards career advancement. It’s not just who you know, it is also who knows you! This is why your personal brand is major towards you getting promoted (aka making bank!).

Even before you walk into the office for an interview, your personal brand proceeds you. You want people to say good things about you don’t you? Of course, you do! Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

 Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

 

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.

Want to learn more about how make a bankable personal brand? For a limited time from now until June 15, 2018, I am selling my Amazon bestselling Expand Your Personal Brand book and workbook for 99 cents! I truly am a giver and want you to WIN!

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I Won The Hard Work and Dedication Award!

I Won the DC Department of Employment Services (DOES)

Hard Work and Dedication Award!

On Wednesday, May 9, 2018 the DC Department of Employment Services (DOES) honored me with the Hard Work and Dedication Award. I received this award during the inaugural Workforce Recognition Event. Held at the University of the District of Columbia Bertie Berkus building, the DOES Workforce Recognition event honored its best participants.

                I was completely humbled by the honor. I didn’t even know I was nominated about this Hard Work and Dedication award. All I did was implement the training that I received in the marketplace and took advantage of every available opportunity. I was no smarter or better than anyone else. All I did was ask for more training and received it from DOES.

The Department of Employment Services provides job seekers with a number of employment opportunities. Each center provides career counseling, resume assistance, job placement, vocational training, access to online services, information about local and national labor markets, unemployment insurance, and much more.

Watch my video thanking everyone for their support!

About Carla R Jenkins

Carla R Jenkins is a change and project management expert, and a two-time Amazon best-selling author specialized in personal branding, project management and positive change management.

Carla is also the CEO of Phenomena Corporation, a project management consultancy that aims to help entrepreneurs and companies manifest positive change in their businesses.

She helps people capitalize on all opportunities that positive change brings. She has earned her BA in International Economics from Hiram College and MBA from Cleveland State University.

Carla also has 10 years’ experience in corporate America, is a LinkedIn Pulse contributor, and holds Project Management Professional (PMP) as well as Certified Scrum Master (CSM) licenses. My business goal is to help solopreneurs, medium-sized businesses and corporations to increase their profits and productivity.

Visit www.carlarjenkins.com/work  and info@carlarjenkins.com to reach out to me.

Source: https://www.prlog.org/12707901-carla-jenkins-wins-the-hard-work-and-dedication-award.html

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The Pain of Growing Vs. Remaining Stagnant

I have a very BIG CONFESSION to make:

I HATE BEING A BEGINNER!

 

As a Type A professional, I love being an authority. I truly hate being a beginner because that means that I am making dumb (in my mind) mistakes that I wouldn’t make being an expert. However, I know that this the start of the process towards becoming an expert. Still I detest this part of the journey because I am bumbling and feeling my way through the process until I start becoming competent. I have shot a FB Live video discussing my loathing about starting out as a beginner but it is better than staying stagnant.

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A Bundle of $avings!

 

I know that we have just turned the page on the calendar; and having the best career possible is one of your New Year’s Resolutions. However, less than one week in, the novelty of the New Year has worn off and you’re feeling stuck. Well, I am here to help. Of course, I have not 1, not 2 but THREE ways to get you unstuck! And the best thing is that none of these solutions will cost you an arm and a leg (because I am ALL about getting the most of your money)!

As a loyal reader, I know that YOU aren’t a slouch. You are highly invested in yourself and your career. However, for the life of you, you can’t understand how you keep going in circles. You have tried everything. You’ve read every book and signed up for every professional training but gotten nowhere. I was once there. There is a way out. It doesn’t have to be this way. My 5 ways to stop struggling and start succeeding will remove the mental stumbling blocks that get in the way of success. Buy today for $7

Maybe you have overcome the road blocks and want to sustain that momentum well into the New Year. As you know, career management is not a one-time event. You have to continually stay current regarding your own skills and your industry. Whether you feel like it or not, you will have to reinvent yourself in order to keep working. A personal SWOT analysis is just the tool to smoothly guide you from one career reinvention to another. What is a SWOT analysis? SWOT stands for strength, weakness, opportunities, and threats. For $17 you can get a fool-proof blueprint for increasing your strengths and opportunities laying the foundation for a prosperous 2018. 

After creating a sound bulletproof SWOT analysis, you want make career planning and execution strategies. I got everyone! My How to S.W.O.T. The Competition is chock full of these strategies to get you to the next level. In less than 60 minutes, I kill the learning curve and help you avoid the landmines and pitfalls that can permanently derail careers. You may not know what’s ahead but with a plan you will have the resources to get to your destination. A one-hour investment of your time to put you on the pathway to professional success. All yours for $47.

You can shop here for all of the products and services to help you become better personally and professionally.

Until next time everyone,

Carla

 

How to S.W.O.T. Away the Competition!

Want to learn how to S.W.O.T. Away the Competition?

Sign up for my FREE webinar Friday, June 9, 2017 at 8pm EST 

Career savviness is learned not taught. You learn through trial and error. After a while, you get the hang of things. This is not a one-time event. You have to continually stay current regarding your own skills and your industry. Whether you feel like it or not, you will have to reinvent yourself in order to keep working. This requires an easy to use tool to make the process easier. A personal SWOT analysis is just the tool to smoothly guide you from one career reinvention to another.

Everyone knows what a SWOT analysis is. This is a tool where you assess your business’ strengths, weaknesses, opportunities and threats. However, do you know that you can apply this same tool to yourself? Yes, indeed! You can conduct a personal SWOT analysis. This webinar will teach you HOW!

Here are some reasons why you should conduct a SWOT analysis.

  • Survival of the fittest: You need to know your weaknesses before your enemy does.
  • Capitalize upon industry trends (opportunities)
  • Learn where the market is going. You have to know which industries are contracting versus expanding.

In this webinar, I will teach you How to S.W.O.T. the Competition by

  • What a S.W.O.T. Analysis is
  • Creating a S.W.O.T. Analysis
  • Why you should think about the external factors as well as the internal factors
  • How often should you conduct a personal S.W.O.T. Analysis

 

 

Source: http://carlarjenkins.com/s-w-o-t-away-competition/

Receive 10% Off Carlarjenkins.Selz.com Using LOVE10

 

Read the original Carlarjenkins.com article here:

http://carlarjenkins.com/receive-10-off-carlarjenkins-selz-com-using-love10/

As a token of our appreciation to Phenomena’s social media followers, from now until February 28, 2017, we are offering 10% off Carlarjenkins.Selz.com using the LOVE10 discount code. We carry the best business and branding products out there. Our project management products help you learn project management the right way. Our personal branding products help you expand your personal brand. All of our products give you the flexibility to learn on your own time and at your own pace. Shop carlarjenkins.selz.com now!

Some of Carlarjenkins.Selz.com Product Highlights

  • Expand Your Personal Brand bundle 

This bundles contains the Amazon bestselling book and workbook. My personal branding book giving you the top 20 branding lessons to ensure success. After each chapter, there is a corresponding exercise allowing me instantly implement all of my personal branding advice. My workbook has 40 separate personal branding exercises. That’s a combined total 60 exercises all for the price of $15!

http://expandyourpersonalbrand.com/bundle

 

  • Top 40 Project Management Terms Online Course

Project management is the hottest trend and the latest industry buzz word but how many people actually know what it is? As a licensed Project Management Professional (PMP) and Certified Scrum Master (CSM) who teaches you the top 40 words using in the industry. All terms come from the Project Management Body of Knowledge, the same industry standard which all PMPs. In addition, to the video, there are slides and bonus documents. There is no fluff!

http://www.pm.expert/top40course

 

  • Project Management Primer Audio and Video Bundle

If you are new to project management, the project management primer audio and video products will help you. Here I provide an overview of the project management plan and the 20 things all success project managers must know. These products will save you time, money and frustration enabling you to have a successful and productive career.

http://www.pm.expert/primerbundle

Shop all of Phenomena’s products at Carlarjenkins.Selz.com!

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Positive Change with Carla : Learning to See the Positive During the Growing Pains

 

Read the original article here:

http://carlarjenkins.com/positive-change-carla-learning-see-positive-growing-pains/

Tomorrow at 6pm EST there will be an all-new Positive Change with Carla episode. Hostess Carla R Jenkins will discuss the importance of being positive during growing pains.

Click here to listen live:

http://www.blogtalkradio.com/missphenomena/2017/02/09/learning-to-see-the-positive-during-the-growing-pains

 

Subscribe to the Blogtalkradio station: http://www.blogtalkradio.com/missphenomena

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Email us for the business and change management inquiries: info@positivitychange.com

This Week in PCM : What Are You Putting Up With?

I have been participating in a business mastermind as of lately. The mastermind requires a book. I start reading the first chapter and immediately get hit with a brick from its title: ‘what are you putting up with?’ This title stops me cold because I completely understand it. I have experienced a lot of growing pains due to my refusing to put up with things. That title has hit me so hard that I have gone to the Facebook group to do a video.

PositivityChange.com is a place where we help you manifest positive change in your personal and professional lives. So I am asking you what are you putting up with now? 

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I Want Your Personal Brand to Pop!

 Sign up for my FREE Expand Your Personal Brand sample chapter to unlock my secrets!

 Read the original press release here:

https://www.prlog.org/12614272-carla-jenkins-wants-your-personal-brand-to-pop.html

I want your personal brand to pop! It is important more than ever than you stand out in from the crowd. You are competing with so many people, you have to carve your own niche in order to be successful. That’s why I have written Expand Your Personal Brand.

My book eliminates the learning curve. It contains the lessons that I have learned through trial and error over my years’ in the workplace. Here is a sample chapter from my book. Avoid the same mistakes that I have made along the way by getting Expand Your Personal Brand.

Expand Your Personal Brand gives the reader 20 top business lessons that every professional must know to achieve branding success. After every chapter there is an exercise allowing to instantly get to work expanding your personal brand. Jenkins is generously letting people read a sample chapter of her Amazon bestselling author. I value people’s time and money so providing a free chapter is a great way to show my commitment to personal branding. Furthermore, I am very confident that the reader will like my content and message that he will buy my book.

Get the FREE Expand Your Personal Brand chapter here:

http://expandyourpersonalbrand.com/freechapter

Buy the book here:

http://expandyourpersonalbrand.com/book

Carla R Jenkins

Carla R Jenkins, the CEO of Phenomena Corporation, a Washington, DC- based project management consultancy. She is a two-time Amazon bestselling author of Expand Your Personal Brand and HER Chronicles 2. Moreover, Jenkins has been selected as a Sn.ips Social Media Network participant. Sn.ips is a social media campaign which connects bloggers with businesses for marketing campaigns.

In addition, Jenkins is a stellar expert specializing in business, branding, project management and positive change management. Carla R Jenkins is a business visionary and trailblazer who coaches and leads organizations and individuals in meeting their business, economics, branding and project management needs. Furthermore, in 10 years’ work experience, Ms. Jenkins has received 4 promotions in 10 years. She is also the chief blogger for PositivityChange, a positive change management blog, and PM.Expert, a project management blog.

Like my Carla R Jenkins Facebook page:

https://www.facebook.com/carlarjenkins/