This Sunday I’m Throwing an Expand Your Personal Brand Workbook Facebook Party!

Read the original Carlarjenkins.com article here:

http://carlarjenkins.com/throwing-expand-personal-brand-workbook-facebook-party-sunday/

Phenomena Corporation is starting off 2017 the right way by throwing a party with a purpose. This Sunday, January 8, 2017 at 12 noon EST, we will be partnering with Goddess Fish to host our Expand Your Personal Brand Workbook Facebook Party. Many people’s New Year resolutions revolve around getting a new job. Well, our Expand Your Personal Brand workbook will solve their pain points by providing them with 40 personal branding exercises.

The Facebook party will have games and prizes. Party goers will have the chance to win Jenkins’ Amazon bestselling Expand Your Personal Brand book, the workbook and a $10 Amazon gift card. Furthermore, they will also get to ask Jenkins about how they can expand their personal brand. And, it is free for all!

Goddess Fish, a virtual book promotions company, threw CEO’s Carla Jenkins’ Expand Your Personal Brand book. I am partnering with Goddess Fish because this company will get my message out to the masses. I have researched other virtual book promotional companies and Goddess Fish has a reputable track record. ‘I truly want to be part of this team and feel that Goddess Fish can take my book and author brand to the next level.’

Here is the Facebook link: https://www.facebook.com/events/1438602519524815/

I look forward to seeing you there!

Buy Expand Your Personal Brand Workbook here:

http://expandyourpersonalbrand.com/workbook

Buy the Expand Your Personal Brand Book here:

http://expandyourpersonalbrand.com/book

Buy the Expand Your Personal Brand Bundle here:

http://expandyourpersonalbrand.com/bundle

Like the Carla R Jenkins Facebook Page here:

https://www.facebook.com/carlarjenkins/

 

PositivityChange.com Newsletter – Issue 3

PositivityChange Logo

In this issue:

  1. I am an Amazon bestseller
  2. Expand Your Personal Brand workbook is available on Amazon for pre-order
  3. Facebook Live Q & A event July 15, 2016 at 8pm EST
  4. Personal Branding Strategy Teachable webinar course now includes the Expand Your Personal Brand Workbook in PDF. It is still $97 for now.

Upcoming:

  1. July 17th: Survival Network
  2. July 18th: Janet Taylor’s Got Cluttered, Get Organized interview at 8pm EST.
  3. July 22nd: Facebook Live Expand Your Personal Brand Amazon Release Day Event July 22, 2016 8pm EST
  4. July 23rd: Goddess Fish Facebook Party for Expand Your Personal Brand Workbook Amazon Release

Carla’s Corner:

July is mindfulness month. This blog’s editorial board will provide our community with all of the latest mindfulness applications and articles. Here is an article highlighting the free mindfulness mobile apps. Check them out and continue to be mindful when evoking positive change!

http://www.mindful.org/free-mindfulness-apps-worthy-of-your-attention/

Welcome everyone!

I am very grateful that you are my subscriber. I am appreciative. There has been a lot been of positive changes since last week.

Expand Your Personal Brand Book is an Amazon bestseller in Two Categories

Last Friday, my book, Expand Your Personal Brand, became an Amazon bestseller in two categories. It was #47 in women in business and #80 in job hunting. Below is the photo collage!

Expand Your Personal Brand Workbook is Now Available on Amazon for Pre-Order

I am very happy to announce that KDP Amazon has approved my workbook. It contains 40 exercises and costs $5.99. Furthermore, it is available for pre-order and will be released Friday, July 22, 2016. Here is the pre-order link: http://www.amazon.com/dp/B01I46RCWK

Expand Your Personal Brand Workbook Facebook Live Q & A Session this Friday, July 15, 2016 8pm EST

This Friday, I will be holding a Facebook Live event where I will discuss my workbook and answer your personal branding questions. This is free. Click here to join:

https://www.facebook.com/events/658854077607071/

Personal Branding Strategy Teachable Course Now Has the Expand Your Personal Brand Workbook!

My Teachable webinar, Personal Branding Strategy, now includes the Expand Your Personal Brand workbook in PDF. It still costs $97 (for now). Adding my workbook gives the student extra personal branding help. Here is the link: http://carlarjenkins.teachable.com/courses/personal-branding-strategy

Upcoming

Sunday, July 17, 2016: I will be on the Survival Network. The link has not been made available but once it has, I will provide it to my community.

Monday, July 18, 2016: I will be Janet Taylor’s Got Clutter, Get Organized show at 8pm EST. I will be discussing how to apply project management towards home organization. Click here to listen live: http://www.blogtalkradio.com/janettaylor/2016/07/19/project-management-made-easy

Friday, July 22, 2016: My Expand Your Personal Brand workbook will go live on Amazon. Also I will be hosting a Facebook Live event celebrating its release. The Facebook Live event is free. Click here to join: https://www.facebook.com/events/1082591635122200/

Saturday, July 23, 2016: Goddess Fish will host my Expand Your Personal Brand workbook Facebook Party celebrating my Amazon release. Although the contract has been finalized and deposit made, I don’t have the link yet; however, I will provide my community with the link once it is made available.

 

Phenomena LLC Is Offering a Free Personal Branding Course to Help Busy Professionals

01242016 You are the brand!

Read the original press release here: http://bit.ly/1swiYAy

Carla R Jenkins, CEO of Phenomena LLC, is offering a free personal branding email course. Boost Your Brand with 5 Personal Branding Tips is an email course giving the professional 1 personal branding tip every day for 5 days. In addition, each lesson comes with a corresponding exercise after every lesson. Ms. Jenkins remarks that ‘it is essential to make this course as interactive as my book, Expand Your Personal Brand’. Expand Your Personal Brand contains 20 chapters with 20 corresponding exercises. Boost Your Brand email course accomplishes the same thing on a smaller scale. ‘In today’s globally competitive environment, it is indispensable for every professional to have his own personal brand.’ You can sign up for this course here: http://positivitychange.com/course

Carla R. Jenkins

Carla R Jenkins is a phenomenal expert specializing in positive change management. As the CEO of Phenomena Management Consulting, Carla Jenkins is a business visionary and trailblazer who coaches and leads organizations and individuals in addressing their business, economics, branding and project management needs. Furthermore, in 10 years’ work experience, Ms. Jenkins has received 4 promotions in 10 years. She is also the chief blogger for PositivityChange.com, a positive change management blog, and PM.Expert a project management blog.

Carla Jenkins has been rated #12 out of the top 21 change management experts on Twitter by Change Blog. Ms. Jenkins is ranked along with such luminaries like Mike Lehr, Andre Harrell and John P. Kotter. Here is the link:http://change.walkme.com/21-change-management-influencers-you-absolutely-need-to-follow-on-twitter/

Visit Carla R Jenkins at her website: http://carlarjenkins.com/

Buy Expand Your Personal Brand on either Amazon or http://expandyourpersonalbrand.com/ or http://www.amazon.com/dp/B01EXTELEE

 

This Week in Positive Change Management : Developing Your Unique Selling Proposition

12282015 Unique Selling Proposition

In the New Year, everyone wants to brush off their resumes and apply for the all new jobs. The problem with this strategy is that you’re doing the same thing this year as you were last year. Last check, insanity is the doing the same thing but expecting a different result. It is my responsibility to dispense truth and not sell pipe dreams to anyone here. Therefore, I am telling you that you need to develop your unique selling proposition in order to get a new job this year.

Developing a unique selling proposition (USP) is a great way towards managing positive change in the New Year. A USP is mostly associated with Fortune 500 companies but you can still apply these tactics towards bolstering your personal career brand. Your USP lets you develop a positive career message to sell yourself in the global career marketplace.

What is a Unique Selling Proposition (USP)?

According to Kissmetrics (https://blog.kissmetrics.com/unique-selling-proposition/), USP is what your business stands for. Businesses with a USP stand for something specific, and it becomes what you’re known for.

Multinational brands like Pepsi and Cola-Cola have USPs. You must hone yours to differentiate yourself from the global competition. Yes, I mention global competition because unlike a whole lot of people on here, they are only focused on people in the United States. In the 21st century, you are competing against everyone in the world. Developing your unique selling proposition is a realistic way of landing a job. Below are the steps towards developing your USP (http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/developing-your-usp-a-step-by-step-guide). Although these are for companies, I have used for your personal brand:

Understanding your target audience

When I mention your target audience, what I mean the specific employers that fit your skill set. This is important because it is a waste of time to flood Monster and CareerBuilder with umpteen resumes with jobs that don’t fit. Cultural fit is the most important part of your unique selling proposition because it doesn’t matter if you get the money if you are miserable and your coworkers are backstabbers.

What is your competitive advantage?

Your competitive advantage is the one thing distinguishing you from your competitive advantage. I have discussed this in my former article entitled Promoting Your Competitive Advantage here .

Be a Problem Solver

Companies hire problem solvers plain and simple. Your cover letter must answer how you would solve their problems in general. In the interview you generally solve their problems. You DO NOT specifically solve their problems until they hire you and start paying for your expertise.

Testing and Refining Your USP

You have to put your USP out in the marketplace to evaluate its performance and obtain feedback. Feedback is essential towards perfecting your brand. If your USP isn’t generating phone screens or interviews, then you must refine it. Non-response is feedback that you should incorporate in order to get considered.

Communicating Your USP

Also you should refine your USP if you are getting interviews but not jobs. This means that you are doing something wrong in your interviews. Are you communicating that you are a problem-solver? That’s one of the steps. Remember that companies hire problem solvers; therefore, if you aren’t showing that you’re a problem-solver then add this into your USP.

You are a unique individual with distinguishable skills. Using these steps towards developing your unique selling proposition, increases the probability that you will land a new job this New Year.

If you like article and would like to read more check me out on PositivityChange.