Spring Clean Your Brand

Spring is here. Your personal brand should change along with it. You clean your inside and outside windows getting rid of the snow, sale build up and mildew. Now it’s time to do the same for your brand.

One of the biggest misconceptions is that you have to wait until you are deeper into the year to change. No you don’t! Now is a great time to examine your brand by keeping what works and ditching what doesn’t. Right now, you have enough evidence to know what isn’t working. Why wait until July 1st, because that’s the halfway mark? Change your vision now especially if it differs from the New Year.

Vision – Your vision is how you see yourself. We are a couple of months into the New Year. Has your view about your career changed? If it has, change your brand’s vision statement.  Your brand cannot suffer blurry vision and still be strong and competitive in the global marketplace.

The next four things build upon your vision. They are: products and services, photo, content strategy and social media strategy.

Photo – how old is it? No selfies please. So what if you’ve taken it on the new iPhone? It is a camera phone; and a selfie is still an unprofessional photo.

Products and services – has your audience, industry or tech changed affecting your business? A marketplace shift means a pivot is needed to stay relevant.

Using myself as an example, I am a certified project manager. The project management’s industry certification guide has switched. This means that all of my project management products and services must be compatible with the new change. Stop fearing midyear changes because spring is still close to January. Market shifts don’t adhere to calendar. Change your products and services to adapt to the market.

Tip – you may say that you don’t have a product. Well, yes, you do: yourself. Your professional reputation and what you do are services that must be properly managed to achieve maximum exposure. Give you an example: the person who receives his promotion has managed his brand better than his coworker who hasn’t received one.

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Content strategy – renewed vision means renewed content strategy. Your life is different now versus January. Content means video, audio, photos and in-person communication. Has your industry changed since the New Year? If there are any new industry news, inventions, services or developments that have transformed your field, your content strategy must reflect these changes.

I will use the banking marketing department as an example. You work in the bank’s marketing department. Right now putting mobile messaging (Facebook Messenger and text messaging) on your resume, will get you hired faster than online banking. Mobile messaging is new, cutting edge with less people. Online banking is a more mature market.

Social media strategy –  this is a very big part of your brand. Here I am dealing with LinkedIn because it is the business social media. Review where your audience is. Check to see the activity and your participation in groups. If some of your groups have been inactive or your current career trajectory isn’t aligned, leave the groups. Quality over quantity is the rule. I have over 500+ connections but they are all relevant to my work history. You want a cohesive LinkedIn profile to attract the right people and propel you to the next level.

Now is as a great time as ever to spring clean your brand. Dust off your vision statement, photo, products and services, content strategy and social media strategy to rejuvenate yourself; and, make the rest of this year better than ever!

Source http://carlarjenkins.com/5-things-to-spring-clean-your-brand/

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Make Your Personal Brand Pop With This Bundle!

It’s the end of the year. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand.

The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you?

No worries because the Make Your Personal Brand Pop video bundle will help you out! Buy it now for $97 https://carlarjenkins.selz.com/item/make-your-personal-brand-pop-bundle

You can also use BLACKFRIDAY today ONLY to get 15% off with the bonuses!

The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you?

No worries because the Make Your Personal Brand Pop video bundle will help you out!

  • 5 reasons why Face-to-Face Communication Still Wins First Place
  • 5 Ways to Stop Struggling and Start Succeeding
  • Importance of Content Marketing as a Professional
  • How to Set Your Facebook Live on Fire
  • How to S.W.O.T. Away the Competition

Black Friday  Weekend ONLY: How to Write Your Own SWOT Analysis

 5 Reasons Why Face-to-Face Communication Still Wins First Place

We are living in an Internet society where technology is interwoven everywhere. We use our phones to make videos, schedule appointment, conduct teleconferences and instant message people. However, none of these functions will ever supplant face-to-face communication.

5 reasons why face-to-face communication still wins first place.

  1. You get an immediate answer
  2. You get to judge the nonverbal communication
  3. You build trust faster
  4. You can ask more questions (and help)
  5. You can fully showcase your communication skills

5 Ways to Stop Struggling and Start Succeeding

You aren’t a slouch. You are highly invested in yourself and your career. However, for the life of you, you can’t understand how you keep going in circles. You have tried everything. You’ve read every book and signed up for every professional training but gotten nowhere. I was once there. There is a way out. It doesn’t have to be this way.

5 ways to stop struggling and start succeeding.

  1. Stop overthinking  
  2. Stop negative thinking
  3. Start taking the first step
  4. Start planning
  5. Start celebrating the small wins

Importance of Content Marketing as a Professional

I discuss the importance of Content Marketing as a professional. There are many ways of promoting your personal brand. You can blog, podcast or do video. Make sure that your content is cohesive.

How to Set Your Facebook Live on Fire

Many people know how to use Facebook but few really know how to use Facebook Live for their brands. Well, I am here to help you with that. Think of Facebook Live as a way to enhance your customer’s experience.

How to S.W.O.T. Away the Competition

Career management is not a one-time event. You have to continually stay current regarding your own skills and your industry. Whether you feel like it or not, you will have to reinvent yourself in order to keep working. A personal SWOT analysis is just the tool to smoothly guide you from one career reinvention to another.

In this webinar

  • What a S.W.O.T. Analysis is
  • Creating a S.W.O.T. Analysis
  • Why you should think about the external factors as well as the internal factors
  • How often should you conduct a personal S.W.O.T. Analysis

Buy the Make Your Personal Brand Pop video bundle will help you out! Buy it now for $97 https://carlarjenkins.selz.com/item/make-your-personal-brand-pop-bundle

You can also use BLACKFRIDAY today ONLY to get 15% off with the bonuses!

No refunds on digital products.  

 

5 Reasons to Always Uphold Your Brand Promise

In business, your brand promise is everything. It tells your customer exactly what he should expect from your brand. It is your form of goodwill which you must uphold at all costs.

Here are 5 reasons to always uphold your brand promise:

Brand promise sets your apart from your competition

Regarding my online eBay store, I ship only domestic and global USPS priority mail. I also offer reasonable prices on tall women’s affordable luxury fashion. The customer knows this every time she enters my store. View your brand promise as your competitive advantage. Your competitive advantage is something that you do better than everyone. 

It’s all about integrity

What does your brand stand for? Regardless of business cycle, maintaining your brand promise is a non-negotiable in business. Brands that don’t uphold it go out of business soon.

Enhances your customer’s experience

Your brand promise enhances and enriches your customer’s experience. Your brand promise creates a tangibility to customer. Since most business is conducted online, tangibility is a great service marker. Upholding your brand promise also means repeat customers and great word of mouth to potential customers.

Internally, as a business, your brand promise connects to your branding strategy

My eBay store motto is ‘giving you Neiman Marcus merchandise at near rock bottom prices’. Combining my motto with my brand promise, strengthens my brand strategy. My brand strategy is to serve tall women (and the men who love them) affordable luxury fashions. Knowing that she’ll get all of these benefits from my store enticing her to buy. This branding strategy also results in a 100% positive feedback rating.

No confusion about what I do (and don’t) offer

I focus on tall women’s luxury fashion. That’s it. Upholding my brand promise clearly communicates this message to the marketplace.

Business cycles fluctuate. Your brand promise shouldn’t. These 5 tips will help you avoid any lapses.

Want to learn more about how to uphold your brand promise? Buy my Amazon bestselling book, Expand Your Personal Brand here:

https://carlarjenkins.selz.com/item/expand-your-personal-brand-ebook

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Watch my 5 Reasons to Always Uphold Your Brand Promise Video below!

Source: http://carlarjenkins.com/5-reasons-always-uphold-brand-promise/

Need Help Making Your Personal Brand Pop?

It’s summer. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand. The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you? Now ask yourself another question: what do you WANT them to say about you? Compare the answers to these two questions. Are they far apart? If so, then your personal brand needs some work. The Expand Your Personal Brand system can help you!

I am a staunch work/life balance advocate but I also want you to move up in the world. My personal brand products help you achieve this. I have used this Expand Your Personal Brand system to achieve results. I am no different than you are. This year I want to land a new opportunity so I have shift my focus onto LinkedIn by sharing my content with my groups. I understand the power of Linked Pulse, LinkedIn’s blogging platform. People use LinkedIn Pulse to discuss their current industry trends and position themselves to be an expert. I have actively blogged on LinkedIn Pulse since September 2015 yet I have only started sharing my content in my LinkedIn groups starting last November. Writing content is a way of expanding your personal brand because readers will connect your writing with your expertise. You will stay top of mind with them. For instance, say your industry is manufacturing. If you write about how just-in-time manufacturing can improve American competitiveness, your readers (oftentimes your peers if you’re sharing in industry LinkedIn groups), will remember you whenever they have a conference or need someone to train their staff. Employing this LinkedIn Pulse group sharing strategy has resulted in my receiving a Skype interview from a LinkedIn group creator. See, the importance of having a personal brand?

You will get results from reading my Expand Your Personal Brand book  , answering the workbook examples or buying the bundle together .

PositivityChange Post : Issue 35 : Finding Positive Change on Social Media

Hey everyone!

Welcome to an all-new PositivityChange Post issue! Here I am going to discuss how to find positive change on social media. The Internet can be a nasty and demoralizing place where people are doxing (term for posting personally identifiable information on the Internet without their permission). However, there are beacons of hope that I want to highlight!

But, first I have a big announcement to share with everyone: My Increase Your Career Savviness article has been added to Medium’s Personal Branding channel! This is huge news because Medium is one of the biggest blogs out there. Moreover, as an Amazon bestseller with a personal branding book (shameless plug!),  being added is confirmation that I know what I am talking about.

Now here are some of my great positive change places to go on the Internet:

PositivityChange Facebook Page: Hey how can I NOT plug my own page!? This is a dynamic and robust community where you can experience more positive change in your personal and professional lives!

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My Article Has Been Added to the Medium Personal Branding Channel!

More good news community! I have received an invitation to add my Increasing Your Career Savviness article to Medium’s Personal Branding Channel! This is a very big honor because Medium is one of the highest profile blogs. It is the place where top influencers and New York Time bestselling authors write. Therefore, I am extremely honored that someone has read and thought enough of my article to include it in the personal branding channel.  You can read it here:

https://medium.com/your-brand/increase-your-career-savviness-by-writing-your-own-personal-swot-analysis-b36badaa7dbe

Follow me on Medium:

https://medium.com/@carlarjenkins

 

 

This Week in PCM: Someone Is Always Watching

Someone is always watching. Always. Regardless of what you do. Today I watch my book marketing agent LaTanyha Boyd do a Facebook Live where she complements me on my branding. This takes me by surprise because 1) I have very bad tunnel vision and 2) I have never seen her on any of my Earned Value Management Explained broadcasts. Her compliments get me thinking that people are always watching you no matter how much you think they aren’t. They also reinforce HOW I show up. I show up with a coherent message, signature look and a standard setting. These are three things that will set you a part from everyone else in the video marketing and livestreaming realm.

Have a coherent message

Don’t get on camera and start ramblingly incoherently. I know that sounds simple but you would be amazed at how many people are out there doing just that on video. Although livestream is still in its infancy, you can still present a coherent message by writing down an outline or some talking points. Remember, livestream be it Twitter Live, Periscope, Instagram Live, Facebook Live or YouTube Live, are video branding channels. If you show up rambling, speaking incoherently that’s how others will view your brand.

Have a signature look

This is a must for these reasons: 1) it makes you memorable and 2) dressing is nonverbal communication. Most people don’t  see dressing as nonverbal communication but how you dress communicates to people a whole lot of things. That’s why I wear a black top to all of my livestream videos. Black is a professional color and it is easy to repurpose. Many people on Periscope and Facebook Live repurpose their broadcasts onto YouTube. It is easier to repurpose a black top onto YouTube than numerous broadcasts with you wearing many different colors.

Black is my brand color. Color is very important for personal branding (yes, you ARE a personal brand!). Having a signature look with a specific brand color convey organization. The viewer knows that he or she is watching someone who is pulled together. Remember, as I have stated before: your dress is a form of nonverbal communication. Having a signature look communicates to the audience that you are a real professional.

Have a standard background

I have one place where I do all of my broadcasts. It is comfortable, well-lit and creates a positive customer experience. What goes on in the background is just as important as what goes on in the foreground. Shooting from one place gives the audience a specific kind of experience. Whether it’s your bedroom, home office, corporate office, cubicle or park bench, having a standard background projects stability and consistency with the viewer. If you or the people in your background are all over the place, then your audience will think the same.

Here are my three tips to make sure that you present a positive video image and message. Remember, whether you know or not, someone is always watching. To work with Phenomena Corporation, visit us at www.carlarjenkins.com/work and info@carlarjenkins.com

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Source: http://carlarjenkins.com/someone-always-watching/

Spring Clean Your Career!

Read Carlarjenkins.com article here:

http://carlarjenkins.com/spring-clean-career/

  • Does your career and personal brand need spring cleaning?

  • Do you feel that your career brand and resume are outdated unable to compete in today’s marketplace?

  • Are you searching high and low for an affordable solution to polish your professional brand?

 

No problem! Pick up this Amazon bestselling book that gives you 20 top business lessons that every professional must know to achieve branding success. This book contains all of the knowledge that I’ve acquired in order to receive 4 promotions in 9 years. Want to learn how? Eliminate the learning curve and buy Expand your Personal Brand book today at www.expandyourpersonalbrand.com/book

 

 

Workbook: http://expandyourpersonalbrand.com/workbook

Bundle (Book + Bundle): http://expandyourpersonalbrand.com/bundle

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Receive 10% Off Carlarjenkins.Selz.com Using LOVE10

 

Read the original Carlarjenkins.com article here:

http://carlarjenkins.com/receive-10-off-carlarjenkins-selz-com-using-love10/

As a token of our appreciation to Phenomena’s social media followers, from now until February 28, 2017, we are offering 10% off Carlarjenkins.Selz.com using the LOVE10 discount code. We carry the best business and branding products out there. Our project management products help you learn project management the right way. Our personal branding products help you expand your personal brand. All of our products give you the flexibility to learn on your own time and at your own pace. Shop carlarjenkins.selz.com now!

Some of Carlarjenkins.Selz.com Product Highlights

  • Expand Your Personal Brand bundle 

This bundles contains the Amazon bestselling book and workbook. My personal branding book giving you the top 20 branding lessons to ensure success. After each chapter, there is a corresponding exercise allowing me instantly implement all of my personal branding advice. My workbook has 40 separate personal branding exercises. That’s a combined total 60 exercises all for the price of $15!

http://expandyourpersonalbrand.com/bundle

 

  • Top 40 Project Management Terms Online Course

Project management is the hottest trend and the latest industry buzz word but how many people actually know what it is? As a licensed Project Management Professional (PMP) and Certified Scrum Master (CSM) who teaches you the top 40 words using in the industry. All terms come from the Project Management Body of Knowledge, the same industry standard which all PMPs. In addition, to the video, there are slides and bonus documents. There is no fluff!

http://www.pm.expert/top40course

 

  • Project Management Primer Audio and Video Bundle

If you are new to project management, the project management primer audio and video products will help you. Here I provide an overview of the project management plan and the 20 things all success project managers must know. These products will save you time, money and frustration enabling you to have a successful and productive career.

http://www.pm.expert/primerbundle

Shop all of Phenomena’s products at Carlarjenkins.Selz.com!

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Now You Can Shop PositivityChange.com Directly in the Facebook App!

 

Facebook is the number 1 social media with over 1 billion users. We at Phenomena have debuted our new online sales widget allowing you to shop while staying on Facebook. We want to make it is easy for you to shop and buy items from our store! Here is the PositivityChange.com store link: http://positivitychange.com/fbstore

Here are some of our store product highlights:

Expand Your Personal Brand Bundle

Improve your personal branding ASAP! No waiting. You can get these files as soon as you make the purchase. This bundles contains the Amazon bestselling book and workbook. My personal branding book giving you the top 20 branding lessons to ensure success. After each chapter, there is a corresponding exercise allowing me instantly implement all of my personal branding advice. My workbook has 40 separate personal branding exercises. That’s a combined total 60 personal branding exercises all for a very low price!

As always if you haven’t already like our Facebook community:

https://www.facebook.com/positivitychangenow/

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