I Struggled So That You Don’t Have To

I have a very big career confession to make:

I have been in situations where I was overlooked for promotions, didn’t have enough money even though I was working a full-time job and receiving praises on my job, being at many forks in the road without knowing how to make the right decisions and still made it. But you don’t have to go through these seasons alone.

For those of you who know me, know that I am truly a very big giver. That’s why I am putting both my Expand Your Personal Brand book and workbook on sale for $1.99 apiece on Amazon and in my store.

I want to kill the learning curve, setbacks and disappointments that I had to weather for over 10 years. Expand Your Personal Brand will get you over the hump with 20 top business lessons in the book and 40 completely different personal branding exercises. My book and workbook are all about equipping you for your next level on your own terms.

Check out the links below:

Expand Your Personal Brand book $1.99 store  Amazon

Expand Your Personal Brand workbook $1.99 cents store Amazon

Expand Your Personal Brand bundle (book + workbook) $2.99 store

I only ask for one thing: write me a positive review.

You and your career deserve better.

Personal Branding Tips for Under $1! Get Them Now!

This is a kind reminder everyone that both my Expand Your Personal Brand book and workbook are only $0.99 until June 15, 2018.

What do you get?

The book has top 20 business lessons to expand your personal brand. It contains all of the blood, sweat and tears that I have gone through for 10 years (so that you, everyone, don’t have to!). I am all about killing the learning curve. DON’T GO AROUND THE MOUNTAIN AGAIN! Expand Your Personal Brand can prevent this and it is ONLY 99 cents from now until Friday!

The workbook has 40 SEPARATE personal branding exercises. If you need more scenarios and ways to plan out your career strategy, then this workbook is right up your alley.

The bundle is the best of BOTH worlds! It has no 20, 40 but 60 personal branding exercises. The bundle gets to the root enabling you to pull the weeds that threaten your career harvest.

I have been where you are. I have taken the company training, done the work, volunteer for extra assignments without results. Expand Your Personal Brand will help you stop spinning your wheels; and, the book and workbook are only 99 cents!

BUT only from now until June 15, 2018!

Expand Your Personal Brand book $0.99 cents store  Amazon

Expand Your Personal Brand workbook $0.99 cents store Amazon

Expand Your Personal Brand bundle (book + workbook) $1.49 store

I only ask for one thing: write me a positive review.

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Expand Your Personal Brand Book and Workbook Are On Sale for 99 Cents for a Limited Time

From now until June 15, 2018, Expand Your Personal Brand Book and Workbook are on sale for 99 cents!

I have done this because I want you, the reader, to experience the same professional growth that I have experienced. I already know that you are no slouch. You are a high performer constantly giving your all at work but you are frustrated because you feel as if you are being overlooked. You feel like you are spinning your wheels and no matter how many hours you work or company trainings you take, you aren’t getting ahead.

I have been there before. I have been stuck working long hours for $10/hour. I felt like I was doing everything right but I was stuck spinning my wheels. I was emotionally exhausted from doing everything right but getting the wrong results. I wanted change and so I started investing in myself.

In my book, I discussed why self-investment is the best investment; and, how I save a percentage of my non-rent paycheck every month and enrolled in continuing education courses. Initially it was hard because I wasn’t making much but I stuck with it. Changing this one habit created a snowball effect. It just kept growing. The more I invested in myself, the more success I experienced.

I want the same thing for you which is why I am putting my book on sale at 99 cents for the next two weeks. And I am NOT stopping there! My workbook is also on sale for 99 cents in my store and Amazon. My Expand Your Personal Brand bundle is available for $1.49. I truly want you to win in June and BEYOND. I only ask for one thing: please leave a kind review.

Expand Your Personal Brand book $0.99 cents store  Amazon

Expand Your Personal Brand workbook $0.99 cents store  Amazon

Expand Your Personal Brand bundle (book + workbook) $1.49 store 

I am also hosting a new webinar next Thursday, June 14, 2018 7pm EST. As a loyal subscriber, everyone, you will be the first to know when to sign up.

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Learn 5 Easy Ways to Make Bank by Branding You

Developing a personal brand strategy is essential towards career advancement. It’s not just who you know, it is also who knows you! This is why your personal brand is major towards you getting promoted (aka making bank!).

Even before you walk into the office for an interview, your personal brand proceeds you. You want people to say good things about you don’t you? Of course, you do! Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

 Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

 

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.

Want to learn more about how make a bankable personal brand? For a limited time from now until June 15, 2018, I am selling my Amazon bestselling Expand Your Personal Brand book and workbook for 99 cents! I truly am a giver and want you to WIN!

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Spring Clean Your Brand

Spring is here. Your personal brand should change along with it. You clean your inside and outside windows getting rid of the snow, sale build up and mildew. Now it’s time to do the same for your brand.

One of the biggest misconceptions is that you have to wait until you are deeper into the year to change. No you don’t! Now is a great time to examine your brand by keeping what works and ditching what doesn’t. Right now, you have enough evidence to know what isn’t working. Why wait until July 1st, because that’s the halfway mark? Change your vision now especially if it differs from the New Year.

Vision – Your vision is how you see yourself. We are a couple of months into the New Year. Has your view about your career changed? If it has, change your brand’s vision statement.  Your brand cannot suffer blurry vision and still be strong and competitive in the global marketplace.

The next four things build upon your vision. They are: products and services, photo, content strategy and social media strategy.

Photo – how old is it? No selfies please. So what if you’ve taken it on the new iPhone? It is a camera phone; and a selfie is still an unprofessional photo.

Products and services – has your audience, industry or tech changed affecting your business? A marketplace shift means a pivot is needed to stay relevant.

Using myself as an example, I am a certified project manager. The project management’s industry certification guide has switched. This means that all of my project management products and services must be compatible with the new change. Stop fearing midyear changes because spring is still close to January. Market shifts don’t adhere to calendar. Change your products and services to adapt to the market.

Tip – you may say that you don’t have a product. Well, yes, you do: yourself. Your professional reputation and what you do are services that must be properly managed to achieve maximum exposure. Give you an example: the person who receives his promotion has managed his brand better than his coworker who hasn’t received one.

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Content strategy – renewed vision means renewed content strategy. Your life is different now versus January. Content means video, audio, photos and in-person communication. Has your industry changed since the New Year? If there are any new industry news, inventions, services or developments that have transformed your field, your content strategy must reflect these changes.

I will use the banking marketing department as an example. You work in the bank’s marketing department. Right now putting mobile messaging (Facebook Messenger and text messaging) on your resume, will get you hired faster than online banking. Mobile messaging is new, cutting edge with less people. Online banking is a more mature market.

Social media strategy –  this is a very big part of your brand. Here I am dealing with LinkedIn because it is the business social media. Review where your audience is. Check to see the activity and your participation in groups. If some of your groups have been inactive or your current career trajectory isn’t aligned, leave the groups. Quality over quantity is the rule. I have over 500+ connections but they are all relevant to my work history. You want a cohesive LinkedIn profile to attract the right people and propel you to the next level.

Now is as a great time as ever to spring clean your brand. Dust off your vision statement, photo, products and services, content strategy and social media strategy to rejuvenate yourself; and, make the rest of this year better than ever!

Source http://carlarjenkins.com/5-things-to-spring-clean-your-brand/

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Make Your Personal Brand Pop With This Bundle!

It’s the end of the year. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand.

The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you?

No worries because the Make Your Personal Brand Pop video bundle will help you out! Buy it now for $97 https://carlarjenkins.selz.com/item/make-your-personal-brand-pop-bundle

You can also use BLACKFRIDAY today ONLY to get 15% off with the bonuses!

The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you?

No worries because the Make Your Personal Brand Pop video bundle will help you out!

  • 5 reasons why Face-to-Face Communication Still Wins First Place
  • 5 Ways to Stop Struggling and Start Succeeding
  • Importance of Content Marketing as a Professional
  • How to Set Your Facebook Live on Fire
  • How to S.W.O.T. Away the Competition

Black Friday  Weekend ONLY: How to Write Your Own SWOT Analysis

 5 Reasons Why Face-to-Face Communication Still Wins First Place

We are living in an Internet society where technology is interwoven everywhere. We use our phones to make videos, schedule appointment, conduct teleconferences and instant message people. However, none of these functions will ever supplant face-to-face communication.

5 reasons why face-to-face communication still wins first place.

  1. You get an immediate answer
  2. You get to judge the nonverbal communication
  3. You build trust faster
  4. You can ask more questions (and help)
  5. You can fully showcase your communication skills

5 Ways to Stop Struggling and Start Succeeding

You aren’t a slouch. You are highly invested in yourself and your career. However, for the life of you, you can’t understand how you keep going in circles. You have tried everything. You’ve read every book and signed up for every professional training but gotten nowhere. I was once there. There is a way out. It doesn’t have to be this way.

5 ways to stop struggling and start succeeding.

  1. Stop overthinking  
  2. Stop negative thinking
  3. Start taking the first step
  4. Start planning
  5. Start celebrating the small wins

Importance of Content Marketing as a Professional

I discuss the importance of Content Marketing as a professional. There are many ways of promoting your personal brand. You can blog, podcast or do video. Make sure that your content is cohesive.

How to Set Your Facebook Live on Fire

Many people know how to use Facebook but few really know how to use Facebook Live for their brands. Well, I am here to help you with that. Think of Facebook Live as a way to enhance your customer’s experience.

How to S.W.O.T. Away the Competition

Career management is not a one-time event. You have to continually stay current regarding your own skills and your industry. Whether you feel like it or not, you will have to reinvent yourself in order to keep working. A personal SWOT analysis is just the tool to smoothly guide you from one career reinvention to another.

In this webinar

  • What a S.W.O.T. Analysis is
  • Creating a S.W.O.T. Analysis
  • Why you should think about the external factors as well as the internal factors
  • How often should you conduct a personal S.W.O.T. Analysis

Buy the Make Your Personal Brand Pop video bundle will help you out! Buy it now for $97 https://carlarjenkins.selz.com/item/make-your-personal-brand-pop-bundle

You can also use BLACKFRIDAY today ONLY to get 15% off with the bonuses!

No refunds on digital products.  

 

5 Reasons to Always Uphold Your Brand Promise

In business, your brand promise is everything. It tells your customer exactly what he should expect from your brand. It is your form of goodwill which you must uphold at all costs.

Here are 5 reasons to always uphold your brand promise:

Brand promise sets your apart from your competition

Regarding my online eBay store, I ship only domestic and global USPS priority mail. I also offer reasonable prices on tall women’s affordable luxury fashion. The customer knows this every time she enters my store. View your brand promise as your competitive advantage. Your competitive advantage is something that you do better than everyone. 

It’s all about integrity

What does your brand stand for? Regardless of business cycle, maintaining your brand promise is a non-negotiable in business. Brands that don’t uphold it go out of business soon.

Enhances your customer’s experience

Your brand promise enhances and enriches your customer’s experience. Your brand promise creates a tangibility to customer. Since most business is conducted online, tangibility is a great service marker. Upholding your brand promise also means repeat customers and great word of mouth to potential customers.

Internally, as a business, your brand promise connects to your branding strategy

My eBay store motto is ‘giving you Neiman Marcus merchandise at near rock bottom prices’. Combining my motto with my brand promise, strengthens my brand strategy. My brand strategy is to serve tall women (and the men who love them) affordable luxury fashions. Knowing that she’ll get all of these benefits from my store enticing her to buy. This branding strategy also results in a 100% positive feedback rating.

No confusion about what I do (and don’t) offer

I focus on tall women’s luxury fashion. That’s it. Upholding my brand promise clearly communicates this message to the marketplace.

Business cycles fluctuate. Your brand promise shouldn’t. These 5 tips will help you avoid any lapses.

Want to learn more about how to uphold your brand promise? Buy my Amazon bestselling book, Expand Your Personal Brand here:

https://carlarjenkins.selz.com/item/expand-your-personal-brand-ebook

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Watch my 5 Reasons to Always Uphold Your Brand Promise Video below!

Source: http://carlarjenkins.com/5-reasons-always-uphold-brand-promise/

Need Help Making Your Personal Brand Pop?

It’s summer. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand. The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you? Now ask yourself another question: what do you WANT them to say about you? Compare the answers to these two questions. Are they far apart? If so, then your personal brand needs some work. The Expand Your Personal Brand system can help you!

I am a staunch work/life balance advocate but I also want you to move up in the world. My personal brand products help you achieve this. I have used this Expand Your Personal Brand system to achieve results. I am no different than you are. This year I want to land a new opportunity so I have shift my focus onto LinkedIn by sharing my content with my groups. I understand the power of Linked Pulse, LinkedIn’s blogging platform. People use LinkedIn Pulse to discuss their current industry trends and position themselves to be an expert. I have actively blogged on LinkedIn Pulse since September 2015 yet I have only started sharing my content in my LinkedIn groups starting last November. Writing content is a way of expanding your personal brand because readers will connect your writing with your expertise. You will stay top of mind with them. For instance, say your industry is manufacturing. If you write about how just-in-time manufacturing can improve American competitiveness, your readers (oftentimes your peers if you’re sharing in industry LinkedIn groups), will remember you whenever they have a conference or need someone to train their staff. Employing this LinkedIn Pulse group sharing strategy has resulted in my receiving a Skype interview from a LinkedIn group creator. See, the importance of having a personal brand?

You will get results from reading my Expand Your Personal Brand book  , answering the workbook examples or buying the bundle together .

PositivityChange Post : Issue 35 : Finding Positive Change on Social Media

Hey everyone!

Welcome to an all-new PositivityChange Post issue! Here I am going to discuss how to find positive change on social media. The Internet can be a nasty and demoralizing place where people are doxing (term for posting personally identifiable information on the Internet without their permission). However, there are beacons of hope that I want to highlight!

But, first I have a big announcement to share with everyone: My Increase Your Career Savviness article has been added to Medium’s Personal Branding channel! This is huge news because Medium is one of the biggest blogs out there. Moreover, as an Amazon bestseller with a personal branding book (shameless plug!),  being added is confirmation that I know what I am talking about.

Now here are some of my great positive change places to go on the Internet:

PositivityChange Facebook Page: Hey how can I NOT plug my own page!? This is a dynamic and robust community where you can experience more positive change in your personal and professional lives!

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My Article Has Been Added to the Medium Personal Branding Channel!

More good news community! I have received an invitation to add my Increasing Your Career Savviness article to Medium’s Personal Branding Channel! This is a very big honor because Medium is one of the highest profile blogs. It is the place where top influencers and New York Time bestselling authors write. Therefore, I am extremely honored that someone has read and thought enough of my article to include it in the personal branding channel.  You can read it here:

https://medium.com/your-brand/increase-your-career-savviness-by-writing-your-own-personal-swot-analysis-b36badaa7dbe

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