Personal Branding Tips for Under $1! Get Them Now!

This is a kind reminder everyone that both my Expand Your Personal Brand book and workbook are only $0.99 until June 15, 2018.

What do you get?

The book has top 20 business lessons to expand your personal brand. It contains all of the blood, sweat and tears that I have gone through for 10 years (so that you, everyone, don’t have to!). I am all about killing the learning curve. DON’T GO AROUND THE MOUNTAIN AGAIN! Expand Your Personal Brand can prevent this and it is ONLY 99 cents from now until Friday!

The workbook has 40 SEPARATE personal branding exercises. If you need more scenarios and ways to plan out your career strategy, then this workbook is right up your alley.

The bundle is the best of BOTH worlds! It has no 20, 40 but 60 personal branding exercises. The bundle gets to the root enabling you to pull the weeds that threaten your career harvest.

I have been where you are. I have taken the company training, done the work, volunteer for extra assignments without results. Expand Your Personal Brand will help you stop spinning your wheels; and, the book and workbook are only 99 cents!

BUT only from now until June 15, 2018!

Expand Your Personal Brand book $0.99 cents store  Amazon

Expand Your Personal Brand workbook $0.99 cents store Amazon

Expand Your Personal Brand bundle (book + workbook) $1.49 store

I only ask for one thing: write me a positive review.

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Learn 5 Easy Ways to Make Bank by Branding You

Developing a personal brand strategy is essential towards career advancement. It’s not just who you know, it is also who knows you! This is why your personal brand is major towards you getting promoted (aka making bank!).

Even before you walk into the office for an interview, your personal brand proceeds you. You want people to say good things about you don’t you? Of course, you do! Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

 Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

 

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.

Want to learn more about how make a bankable personal brand? For a limited time from now until June 15, 2018, I am selling my Amazon bestselling Expand Your Personal Brand book and workbook for 99 cents! I truly am a giver and want you to WIN!

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5 Reasons to Always Uphold Your Brand Promise

In business, your brand promise is everything. It tells your customer exactly what he should expect from your brand. It is your form of goodwill which you must uphold at all costs.

Here are 5 reasons to always uphold your brand promise:

Brand promise sets your apart from your competition

Regarding my online eBay store, I ship only domestic and global USPS priority mail. I also offer reasonable prices on tall women’s affordable luxury fashion. The customer knows this every time she enters my store. View your brand promise as your competitive advantage. Your competitive advantage is something that you do better than everyone. 

It’s all about integrity

What does your brand stand for? Regardless of business cycle, maintaining your brand promise is a non-negotiable in business. Brands that don’t uphold it go out of business soon.

Enhances your customer’s experience

Your brand promise enhances and enriches your customer’s experience. Your brand promise creates a tangibility to customer. Since most business is conducted online, tangibility is a great service marker. Upholding your brand promise also means repeat customers and great word of mouth to potential customers.

Internally, as a business, your brand promise connects to your branding strategy

My eBay store motto is ‘giving you Neiman Marcus merchandise at near rock bottom prices’. Combining my motto with my brand promise, strengthens my brand strategy. My brand strategy is to serve tall women (and the men who love them) affordable luxury fashions. Knowing that she’ll get all of these benefits from my store enticing her to buy. This branding strategy also results in a 100% positive feedback rating.

No confusion about what I do (and don’t) offer

I focus on tall women’s luxury fashion. That’s it. Upholding my brand promise clearly communicates this message to the marketplace.

Business cycles fluctuate. Your brand promise shouldn’t. These 5 tips will help you avoid any lapses.

Want to learn more about how to uphold your brand promise? Buy my Amazon bestselling book, Expand Your Personal Brand here:

https://carlarjenkins.selz.com/item/expand-your-personal-brand-ebook

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Watch my 5 Reasons to Always Uphold Your Brand Promise Video below!

Source: http://carlarjenkins.com/5-reasons-always-uphold-brand-promise/

This Week in PCM: Someone Is Always Watching

Someone is always watching. Always. Regardless of what you do. Today I watch my book marketing agent LaTanyha Boyd do a Facebook Live where she complements me on my branding. This takes me by surprise because 1) I have very bad tunnel vision and 2) I have never seen her on any of my Earned Value Management Explained broadcasts. Her compliments get me thinking that people are always watching you no matter how much you think they aren’t. They also reinforce HOW I show up. I show up with a coherent message, signature look and a standard setting. These are three things that will set you a part from everyone else in the video marketing and livestreaming realm.

Have a coherent message

Don’t get on camera and start ramblingly incoherently. I know that sounds simple but you would be amazed at how many people are out there doing just that on video. Although livestream is still in its infancy, you can still present a coherent message by writing down an outline or some talking points. Remember, livestream be it Twitter Live, Periscope, Instagram Live, Facebook Live or YouTube Live, are video branding channels. If you show up rambling, speaking incoherently that’s how others will view your brand.

Have a signature look

This is a must for these reasons: 1) it makes you memorable and 2) dressing is nonverbal communication. Most people don’t  see dressing as nonverbal communication but how you dress communicates to people a whole lot of things. That’s why I wear a black top to all of my livestream videos. Black is a professional color and it is easy to repurpose. Many people on Periscope and Facebook Live repurpose their broadcasts onto YouTube. It is easier to repurpose a black top onto YouTube than numerous broadcasts with you wearing many different colors.

Black is my brand color. Color is very important for personal branding (yes, you ARE a personal brand!). Having a signature look with a specific brand color convey organization. The viewer knows that he or she is watching someone who is pulled together. Remember, as I have stated before: your dress is a form of nonverbal communication. Having a signature look communicates to the audience that you are a real professional.

Have a standard background

I have one place where I do all of my broadcasts. It is comfortable, well-lit and creates a positive customer experience. What goes on in the background is just as important as what goes on in the foreground. Shooting from one place gives the audience a specific kind of experience. Whether it’s your bedroom, home office, corporate office, cubicle or park bench, having a standard background projects stability and consistency with the viewer. If you or the people in your background are all over the place, then your audience will think the same.

Here are my three tips to make sure that you present a positive video image and message. Remember, whether you know or not, someone is always watching. To work with Phenomena Corporation, visit us at www.carlarjenkins.com/work and info@carlarjenkins.com

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Source: http://carlarjenkins.com/someone-always-watching/