5 Reasons to Always Uphold Your Brand Promise

In business, your brand promise is everything. It tells your customer exactly what he should expect from your brand. It is your form of goodwill which you must uphold at all costs.

Here are 5 reasons to always uphold your brand promise:

Brand promise sets your apart from your competition

Regarding my online eBay store, I ship only domestic and global USPS priority mail. I also offer reasonable prices on tall women’s affordable luxury fashion. The customer knows this every time she enters my store. View your brand promise as your competitive advantage. Your competitive advantage is something that you do better than everyone. 

It’s all about integrity

What does your brand stand for? Regardless of business cycle, maintaining your brand promise is a non-negotiable in business. Brands that don’t uphold it go out of business soon.

Enhances your customer’s experience

Your brand promise enhances and enriches your customer’s experience. Your brand promise creates a tangibility to customer. Since most business is conducted online, tangibility is a great service marker. Upholding your brand promise also means repeat customers and great word of mouth to potential customers.

Internally, as a business, your brand promise connects to your branding strategy

My eBay store motto is ‘giving you Neiman Marcus merchandise at near rock bottom prices’. Combining my motto with my brand promise, strengthens my brand strategy. My brand strategy is to serve tall women (and the men who love them) affordable luxury fashions. Knowing that she’ll get all of these benefits from my store enticing her to buy. This branding strategy also results in a 100% positive feedback rating.

No confusion about what I do (and don’t) offer

I focus on tall women’s luxury fashion. That’s it. Upholding my brand promise clearly communicates this message to the marketplace.

Business cycles fluctuate. Your brand promise shouldn’t. These 5 tips will help you avoid any lapses.

Want to learn more about how to uphold your brand promise? Buy my Amazon bestselling book, Expand Your Personal Brand here:

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Source: http://carlarjenkins.com/5-reasons-always-uphold-brand-promise/

This Week in PCM: Someone Is Always Watching

Someone is always watching. Always. Regardless of what you do. Today I watch my book marketing agent LaTanyha Boyd do a Facebook Live where she complements me on my branding. This takes me by surprise because 1) I have very bad tunnel vision and 2) I have never seen her on any of my Earned Value Management Explained broadcasts. Her compliments get me thinking that people are always watching you no matter how much you think they aren’t. They also reinforce HOW I show up. I show up with a coherent message, signature look and a standard setting. These are three things that will set you a part from everyone else in the video marketing and livestreaming realm.

Have a coherent message

Don’t get on camera and start ramblingly incoherently. I know that sounds simple but you would be amazed at how many people are out there doing just that on video. Although livestream is still in its infancy, you can still present a coherent message by writing down an outline or some talking points. Remember, livestream be it Twitter Live, Periscope, Instagram Live, Facebook Live or YouTube Live, are video branding channels. If you show up rambling, speaking incoherently that’s how others will view your brand.

Have a signature look

This is a must for these reasons: 1) it makes you memorable and 2) dressing is nonverbal communication. Most people don’t  see dressing as nonverbal communication but how you dress communicates to people a whole lot of things. That’s why I wear a black top to all of my livestream videos. Black is a professional color and it is easy to repurpose. Many people on Periscope and Facebook Live repurpose their broadcasts onto YouTube. It is easier to repurpose a black top onto YouTube than numerous broadcasts with you wearing many different colors.

Black is my brand color. Color is very important for personal branding (yes, you ARE a personal brand!). Having a signature look with a specific brand color convey organization. The viewer knows that he or she is watching someone who is pulled together. Remember, as I have stated before: your dress is a form of nonverbal communication. Having a signature look communicates to the audience that you are a real professional.

Have a standard background

I have one place where I do all of my broadcasts. It is comfortable, well-lit and creates a positive customer experience. What goes on in the background is just as important as what goes on in the foreground. Shooting from one place gives the audience a specific kind of experience. Whether it’s your bedroom, home office, corporate office, cubicle or park bench, having a standard background projects stability and consistency with the viewer. If you or the people in your background are all over the place, then your audience will think the same.

Here are my three tips to make sure that you present a positive video image and message. Remember, whether you know or not, someone is always watching. To work with Phenomena Corporation, visit us at www.carlarjenkins.com/work and info@carlarjenkins.com

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Source: http://carlarjenkins.com/someone-always-watching/