Need Help Making Your Personal Brand Pop?

It’s summer. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand. The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you? Now ask yourself another question: what do you WANT them to say about you? Compare the answers to these two questions. Are they far apart? If so, then your personal brand needs some work. The Expand Your Personal Brand system can help you!

I am a staunch work/life balance advocate but I also want you to move up in the world. My personal brand products help you achieve this. I have used this Expand Your Personal Brand system to achieve results. I am no different than you are. This year I want to land a new opportunity so I have shift my focus onto LinkedIn by sharing my content with my groups. I understand the power of Linked Pulse, LinkedIn’s blogging platform. People use LinkedIn Pulse to discuss their current industry trends and position themselves to be an expert. I have actively blogged on LinkedIn Pulse since September 2015 yet I have only started sharing my content in my LinkedIn groups starting last November. Writing content is a way of expanding your personal brand because readers will connect your writing with your expertise. You will stay top of mind with them. For instance, say your industry is manufacturing. If you write about how just-in-time manufacturing can improve American competitiveness, your readers (oftentimes your peers if you’re sharing in industry LinkedIn groups), will remember you whenever they have a conference or need someone to train their staff. Employing this LinkedIn Pulse group sharing strategy has resulted in my receiving a Skype interview from a LinkedIn group creator. See, the importance of having a personal brand?

You will get results from reading my Expand Your Personal Brand book  , answering the workbook examples or buying the bundle together .

My Article Has Been Added to the Medium Personal Branding Channel!

More good news community! I have received an invitation to add my Increasing Your Career Savviness article to Medium’s Personal Branding Channel! This is a very big honor because Medium is one of the highest profile blogs. It is the place where top influencers and New York Time bestselling authors write. Therefore, I am extremely honored that someone has read and thought enough of my article to include it in the personal branding channel.  You can read it here:

https://medium.com/your-brand/increase-your-career-savviness-by-writing-your-own-personal-swot-analysis-b36badaa7dbe

Follow me on Medium:

https://medium.com/@carlarjenkins

 

 

Increasing Your Career Savviness Article Has Received Over 100 Views!

I am very proud to announce that today, Increasing Your Career Savviness by Conducting a Personal S.W.O.T. Analysis article has received over 100 views and 50 likes on LinkedIn. I am grateful that people have read and liked increasing their career savviness. I have also written to share and exchange ideas. This milestone has been a learning experience. I have learned the importance of alluring titles and posting in the right LinkedIn groups. These two things have helped spread my message. Look forward to seeing my next installment of the S.W.O.T. Series.

Source:

http://carlarjenkins.com/increasing-career-savviness-article-received-100-linkedin-views/

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This Week in PCM: Someone Is Always Watching

Someone is always watching. Always. Regardless of what you do. Today I watch my book marketing agent LaTanyha Boyd do a Facebook Live where she complements me on my branding. This takes me by surprise because 1) I have very bad tunnel vision and 2) I have never seen her on any of my Earned Value Management Explained broadcasts. Her compliments get me thinking that people are always watching you no matter how much you think they aren’t. They also reinforce HOW I show up. I show up with a coherent message, signature look and a standard setting. These are three things that will set you a part from everyone else in the video marketing and livestreaming realm.

Have a coherent message

Don’t get on camera and start ramblingly incoherently. I know that sounds simple but you would be amazed at how many people are out there doing just that on video. Although livestream is still in its infancy, you can still present a coherent message by writing down an outline or some talking points. Remember, livestream be it Twitter Live, Periscope, Instagram Live, Facebook Live or YouTube Live, are video branding channels. If you show up rambling, speaking incoherently that’s how others will view your brand.

Have a signature look

This is a must for these reasons: 1) it makes you memorable and 2) dressing is nonverbal communication. Most people don’t  see dressing as nonverbal communication but how you dress communicates to people a whole lot of things. That’s why I wear a black top to all of my livestream videos. Black is a professional color and it is easy to repurpose. Many people on Periscope and Facebook Live repurpose their broadcasts onto YouTube. It is easier to repurpose a black top onto YouTube than numerous broadcasts with you wearing many different colors.

Black is my brand color. Color is very important for personal branding (yes, you ARE a personal brand!). Having a signature look with a specific brand color convey organization. The viewer knows that he or she is watching someone who is pulled together. Remember, as I have stated before: your dress is a form of nonverbal communication. Having a signature look communicates to the audience that you are a real professional.

Have a standard background

I have one place where I do all of my broadcasts. It is comfortable, well-lit and creates a positive customer experience. What goes on in the background is just as important as what goes on in the foreground. Shooting from one place gives the audience a specific kind of experience. Whether it’s your bedroom, home office, corporate office, cubicle or park bench, having a standard background projects stability and consistency with the viewer. If you or the people in your background are all over the place, then your audience will think the same.

Here are my three tips to make sure that you present a positive video image and message. Remember, whether you know or not, someone is always watching. To work with Phenomena Corporation, visit us at www.carlarjenkins.com/work and info@carlarjenkins.com

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Source: http://carlarjenkins.com/someone-always-watching/

Spring Clean Your Career!

Read Carlarjenkins.com article here:

http://carlarjenkins.com/spring-clean-career/

  • Does your career and personal brand need spring cleaning?

  • Do you feel that your career brand and resume are outdated unable to compete in today’s marketplace?

  • Are you searching high and low for an affordable solution to polish your professional brand?

 

No problem! Pick up this Amazon bestselling book that gives you 20 top business lessons that every professional must know to achieve branding success. This book contains all of the knowledge that I’ve acquired in order to receive 4 promotions in 9 years. Want to learn how? Eliminate the learning curve and buy Expand your Personal Brand book today at www.expandyourpersonalbrand.com/book

 

 

Workbook: http://expandyourpersonalbrand.com/workbook

Bundle (Book + Bundle): http://expandyourpersonalbrand.com/bundle

Subscribe to the Carla R Jenkins mailing list: www.carlarjenkins.com

Like the Carla R Jenkins Facebook Page: www.facebook.com/carlarjenkins

 

 

 

I Want Your Personal Brand to Pop!

 Sign up for my FREE Expand Your Personal Brand sample chapter to unlock my secrets!

 Read the original press release here:

https://www.prlog.org/12614272-carla-jenkins-wants-your-personal-brand-to-pop.html

I want your personal brand to pop! It is important more than ever than you stand out in from the crowd. You are competing with so many people, you have to carve your own niche in order to be successful. That’s why I have written Expand Your Personal Brand.

My book eliminates the learning curve. It contains the lessons that I have learned through trial and error over my years’ in the workplace. Here is a sample chapter from my book. Avoid the same mistakes that I have made along the way by getting Expand Your Personal Brand.

Expand Your Personal Brand gives the reader 20 top business lessons that every professional must know to achieve branding success. After every chapter there is an exercise allowing to instantly get to work expanding your personal brand. Jenkins is generously letting people read a sample chapter of her Amazon bestselling author. I value people’s time and money so providing a free chapter is a great way to show my commitment to personal branding. Furthermore, I am very confident that the reader will like my content and message that he will buy my book.

Get the FREE Expand Your Personal Brand chapter here:

http://expandyourpersonalbrand.com/freechapter

Buy the book here:

http://expandyourpersonalbrand.com/book

Carla R Jenkins

Carla R Jenkins, the CEO of Phenomena Corporation, a Washington, DC- based project management consultancy. She is a two-time Amazon bestselling author of Expand Your Personal Brand and HER Chronicles 2. Moreover, Jenkins has been selected as a Sn.ips Social Media Network participant. Sn.ips is a social media campaign which connects bloggers with businesses for marketing campaigns.

In addition, Jenkins is a stellar expert specializing in business, branding, project management and positive change management. Carla R Jenkins is a business visionary and trailblazer who coaches and leads organizations and individuals in meeting their business, economics, branding and project management needs. Furthermore, in 10 years’ work experience, Ms. Jenkins has received 4 promotions in 10 years. She is also the chief blogger for PositivityChange, a positive change management blog, and PM.Expert, a project management blog.

Like my Carla R Jenkins Facebook page:

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This Sunday I’m Throwing an Expand Your Personal Brand Workbook Facebook Party!

Read the original Carlarjenkins.com article here:

http://carlarjenkins.com/throwing-expand-personal-brand-workbook-facebook-party-sunday/

Phenomena Corporation is starting off 2017 the right way by throwing a party with a purpose. This Sunday, January 8, 2017 at 12 noon EST, we will be partnering with Goddess Fish to host our Expand Your Personal Brand Workbook Facebook Party. Many people’s New Year resolutions revolve around getting a new job. Well, our Expand Your Personal Brand workbook will solve their pain points by providing them with 40 personal branding exercises.

The Facebook party will have games and prizes. Party goers will have the chance to win Jenkins’ Amazon bestselling Expand Your Personal Brand book, the workbook and a $10 Amazon gift card. Furthermore, they will also get to ask Jenkins about how they can expand their personal brand. And, it is free for all!

Goddess Fish, a virtual book promotions company, threw CEO’s Carla Jenkins’ Expand Your Personal Brand book. I am partnering with Goddess Fish because this company will get my message out to the masses. I have researched other virtual book promotional companies and Goddess Fish has a reputable track record. ‘I truly want to be part of this team and feel that Goddess Fish can take my book and author brand to the next level.’

Here is the Facebook link: https://www.facebook.com/events/1438602519524815/

I look forward to seeing you there!

Buy Expand Your Personal Brand Workbook here:

http://expandyourpersonalbrand.com/workbook

Buy the Expand Your Personal Brand Book here:

http://expandyourpersonalbrand.com/book

Buy the Expand Your Personal Brand Bundle here:

http://expandyourpersonalbrand.com/bundle

Like the Carla R Jenkins Facebook Page here:

https://www.facebook.com/carlarjenkins/

 

This Week in Positive Change Management : 5 Steps to Brand Consistency

02092016 Brand Consistency

 

There is a lot of poor branding out there. Every day some talking head is mentioning personal branding.  No one talks about brand consistency; however, brand consistency is the way to stay memorable and relevant. Here are my 5 steps to achieving brand consistency:

  1. Do your research

Doing your research is important because what you think your brand communicates isn’t necessarily want the marketplace thinks. Ask people inside and outside of your company and profession what three words come to mind whenever someone mentions you. Remember, the definition of branding is what people think of you when you are not around. If you don’t conduct the appropriate market research, you will never know how consistent (or inconsistent) your brand is.

 

  1. Write down your mission statement

Your mission statement represents your current brand. To obtain a clear mission statement, ask yourself these two questions:

  • What do I want my brand to accomplish?
  • How do I want my brand to communicate these accomplishments?

Your mission statement must answer these questions by writing down 3 action verbs that best communicate them. This statement will serve as your brand consistency’s bedrock.

 

  1. Define your vision statement. This will be your tagline.

Your vision statement is your optimal future version of your brand. It can also double as your tagline. Vision statements are usually less than 20 words and they communicate your brand consistency. You will be use your mission statement as the foundation to write your vision statement.

 

  1. Develop a brand communication plan.

Use your mission and vision statements to create a solid brand communication plan. It is essential to control how your brand is transmitted. Although you work in a company, your brand must consistently communicate wherever you go. This is why I have broken down 4 audiences that will receive your brand message.

 

Below is a graph showing 4 quadrants. The columns represent organizational structure. They are departments (internal) and professional network (external). The rows represent people. They are coworkers and industry professionals (internal) and company employees and regular workers (external).

 

  Department (Internal) Network (External)
People (Internal) Coworkers Workers in your profession but outside the company
People (External) Employees outside your dept. Workers outside both your profession and company

 

The first quadrant represents your coworkers are both inside your immediate department and whom you interact with on a daily basis. They are the ones whom you communicate the most. The second quadrant represents the company employees work in the same building but not the same department. Although they have the same company structure, their departmental culture may differ from yours. The third quadrant represents the workers in your professional network whom share your occupation but not your company. Your commonality is your industry but they work in different company cultures. The fourth quadrant represents the people whom are both outside your company and profession. When writing your brand communication plan, write for the people in this fourth quadrant. These people are unfamiliar with your industry jargon and company culture. If they understand your brand and what it represents, then you have achieved brand consistency.

 

  1. Execute your plan and collect feedback.

Once you have created your plan, start implementing it. Roll it out to all four quadrants and await feedback. Collecting feedback is critical towards evaluating your brand’s consistency level. If your industry or company has changed, these changes would be recorded in your feedback. Incorporate it back into your brand to achieve brand consistency for the long-term.

 

Using these 5 tips would help you achieve brand consistency. For more on this topic and other business strategies, visit http://positivitychange.com/

How to Reposition Your Brand when You Switch Careers

01272016 Reposition

In today’s workforce, it is rare that you will stay in your same position your entire career. You will move into other positions and even other companies. When you do, your brand will shift along with the move. For example, you start as a customer service representative in the call center. After 3 years, your department’s manager sees that you are really good at your job so you get promoted to customer relationship management (CRM) assistant in the market research division. Although you are in the same department (customer service), you are no longer talking with customers every day. You are now processing customer data to generate effective marketing campaigns. There are a lot of changes here. Not only have you been promoted but your new job is vastly different from your old job. Your professional brand has shifted and you need to reposition yourself for your new job. Below are my tips:

Pivot on your competitive advantage. In branding, competitive advantage is called your brand promise.

You must now discover what you do well on the new job. Using the CRM assistant as an example, your competitive advantage is that you can spot outliers in the data because you’ve spoken with the actual customers. This background knowledge helps you know that certain transactions are not in the correct group.

Over the course of my career, I have repositioned my brand five times (thus far). I have had to reposition my brand when I relocated from Cleveland to DC; promoted from economist to Program Analyst; became CAPM certified; transitioned from the public sector to private sector and, moving from employee to employer. Each time, I have to rely on a new competitive advantage to reposition my brand for greater success.

Identify what to keep, what to let go

Some things in your past career don’t work in your current career. For instance, in the call center, your key metric is reducing churn (telephone attrition). Now that you are the CRM assistant, you are responsible for data integrity. Although keeping people on the phone and making the sales were important as a sales representative, these skills are no longer important now.

Grow your new network without alienating your current network

The important thing here is to look at the overlap. Remember, your network is your net worth. For instance, both the customer service representative and the CRM assistant work in customer service and track customers. Therefore, if the CRM data is showing irregularities then you could still leverage your call center connections to discover why. Whenever I transition jobs or sectors, I always keep in touch with my former bosses and coworkers. You never know when you might need a favor or an unbiased professional opinion.

Hopefully these tips will help you reposition your personal brand because you deserve the best career! Check out more personal branding tips and positive change management strategies at my website is http://positivitychange.com/

 

This Week in Positive Change Management : Personal Brand Strategy Tips

01242016 You are the brand!

Developing a personal brand strategy is essential towards career advancement. Even before you walk into the office for an interview, your personal brand proceeds you. Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.