5 Reasons to Always Uphold Your Brand Promise

In business, your brand promise is everything. It tells your customer exactly what he should expect from your brand. It is your form of goodwill which you must uphold at all costs. Here are 5 reasons to always uphold your brand promise: Brand promise sets your apart from your competition Regarding my online eBay store, […]

This Week in PCM : Position Yourself as an Expert

Many professionals fear May because it is college commencement month. There is a slew of newly minted degreed professionals who will work for less money. Don’t view this as a bad thing. View yourself as an expert and the marketplace always pays experts more than beginners. Take May and turn this month on its ears […]

How to Reposition Your Brand when You Switch Careers

In today’s workforce, it is rare that you will stay in your same position your entire career. You will move into other positions and even other companies. When you do, your brand will shift along with the move. For example, you start as a customer service representative in the call center. After 3 years, your […]

This Week in Positive Change Management : Personal Brand Strategy Tips

Developing a personal brand strategy is essential towards career advancement. Even before you walk into the office for an interview, your personal brand proceeds you. Here are several tips towards creating a dynamic personal brand strategy. Your Competitive Advantage is Your Foundation Your competitive advantage is the one thing that you do better than anyone […]

Thrive not Strive

  Strive: 1:  to devote serious effort or energy:  endeavor <strive to finish a project> 2:  to struggle in opposition:  contend Thrive: 1:  to grow vigorously:  flourish 2:  to gain in wealth or possessions:  prosper 3:  to progress toward or realize a goal despite or because of circumstances —often used with on <thrives on conflict> A lot of people call themselves strivers but do […]

This Week in Positive Change Management : Developing Your Unique Selling Proposition

In the New Year, everyone wants to brush off their resumes and apply for the all new jobs. The problem with this strategy is that you’re doing the same thing this year as you were last year. Last check, insanity is the doing the same thing but expecting a different result. It is my responsibility […]

Promote your competitive advantage

Developing and promoting your competitive advantage are indispensable towards getting the best job out there. Before I go any further, let me define what competitive advantage is. The definition for competitive advantage is ‘a condition or circumstance that puts a company in a favorable or superior business position‘. Individuals have competitive advantages just like companies. […]

This Week in Positive Change Management: Employing the Three Cs to Improve Your Personal Career Brand

Now more than ever it is imperative that any professional has a personal career brand. It is no longer, just do your job and update your resume. The average person will have in between 7-10 jobs in his lifetime. You must actively manage your career to find the next job; hence, the importance of creating […]