Continuing the spring cleaning series, this week’s positive change management article will focus on 5 areas in need of sprucing. These areas are: finances, network, sales leads, website and operations.
Check your finances
Tax season is a great time to conduct a personal audit. If you spot problems, then you can resolve them or at least meet with an accountant and devise a repayment plan. Moreover, it is better that you conduct your own private audit rather than the IRS.
Reexamine your network
Right now who are you hanging around? Jim Rohn says that you are the average of the 5 closest people whom you associate. Evaluate your inner circle. Are they holding you back? If so, then find some new people to surround yourself. Your network is supposed to be your wings not your anchor.
Evaluate your sales leads/funnels
Are you optimizing and leveraging your technological resources to maximize your profits? Have you looked at incorporating new technologies like live streaming for news announcements or live product demonstrations? People and businesses are social selling through Periscope, Blab and Facebook Live. Social selling is selling goods and services through social media. Furthermore, can you generate more sales through a mobile app? You have to go where you customers are; and, the mobile market is ever increasing. Investigate all revenue generating avenues to meet or exceed your targets.
Review your website
Does your website look outdated? Check the photos, links, and copy. Also look at competition for new color ideas. In addition, remember that content is king. Is your blog informative and adhering to industry standards? Does your company have a blogging editorial calendar where it routinely publishes its articles? Reliability is key towards building an audience and increasing brand awareness resulting in customer retention.
Review operations and procedures
Are your business standard operating procedures (SOP) outdated? Do they make it harder to do business? If not, ditch them. You have to evaluate your firm’s growth. What works as a sole proprietor doesn’t work when you have employees. Reviewing your SOPs ensure that your business is nimble enough to compete in the global marketplace.
Check out the first article in the spring cleaning series: http://positivitychange.com/2016/03/this-week-in-positive-change-management-spring-cleaning/
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