I Struggled So That You Don’t Have To

I have a very big career confession to make:

I have been in situations where I was overlooked for promotions, didn’t have enough money even though I was working a full-time job and receiving praises on my job, being at many forks in the road without knowing how to make the right decisions and still made it. But you don’t have to go through these seasons alone.

For those of you who know me, know that I am truly a very big giver. That’s why I am putting both my Expand Your Personal Brand book and workbook on sale for $1.99 apiece on Amazon and in my store.

I want to kill the learning curve, setbacks and disappointments that I had to weather for over 10 years. Expand Your Personal Brand will get you over the hump with 20 top business lessons in the book and 40 completely different personal branding exercises. My book and workbook are all about equipping you for your next level on your own terms.

Check out the links below:

Expand Your Personal Brand book $1.99 store  Amazon

Expand Your Personal Brand workbook $1.99 cents store Amazon

Expand Your Personal Brand bundle (book + workbook) $2.99 store

I only ask for one thing: write me a positive review.

You and your career deserve better.

Personal Branding Tips for Under $1! Get Them Now!

This is a kind reminder everyone that both my Expand Your Personal Brand book and workbook are only $0.99 until June 15, 2018.

What do you get?

The book has top 20 business lessons to expand your personal brand. It contains all of the blood, sweat and tears that I have gone through for 10 years (so that you, everyone, don’t have to!). I am all about killing the learning curve. DON’T GO AROUND THE MOUNTAIN AGAIN! Expand Your Personal Brand can prevent this and it is ONLY 99 cents from now until Friday!

The workbook has 40 SEPARATE personal branding exercises. If you need more scenarios and ways to plan out your career strategy, then this workbook is right up your alley.

The bundle is the best of BOTH worlds! It has no 20, 40 but 60 personal branding exercises. The bundle gets to the root enabling you to pull the weeds that threaten your career harvest.

I have been where you are. I have taken the company training, done the work, volunteer for extra assignments without results. Expand Your Personal Brand will help you stop spinning your wheels; and, the book and workbook are only 99 cents!

BUT only from now until June 15, 2018!

Expand Your Personal Brand book $0.99 cents store  Amazon

Expand Your Personal Brand workbook $0.99 cents store Amazon

Expand Your Personal Brand bundle (book + workbook) $1.49 store

I only ask for one thing: write me a positive review.

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Expand Your Personal Brand Book and Workbook Are On Sale for 99 Cents for a Limited Time

From now until June 15, 2018, Expand Your Personal Brand Book and Workbook are on sale for 99 cents!

I have done this because I want you, the reader, to experience the same professional growth that I have experienced. I already know that you are no slouch. You are a high performer constantly giving your all at work but you are frustrated because you feel as if you are being overlooked. You feel like you are spinning your wheels and no matter how many hours you work or company trainings you take, you aren’t getting ahead.

I have been there before. I have been stuck working long hours for $10/hour. I felt like I was doing everything right but I was stuck spinning my wheels. I was emotionally exhausted from doing everything right but getting the wrong results. I wanted change and so I started investing in myself.

In my book, I discussed why self-investment is the best investment; and, how I save a percentage of my non-rent paycheck every month and enrolled in continuing education courses. Initially it was hard because I wasn’t making much but I stuck with it. Changing this one habit created a snowball effect. It just kept growing. The more I invested in myself, the more success I experienced.

I want the same thing for you which is why I am putting my book on sale at 99 cents for the next two weeks. And I am NOT stopping there! My workbook is also on sale for 99 cents in my store and Amazon. My Expand Your Personal Brand bundle is available for $1.49. I truly want you to win in June and BEYOND. I only ask for one thing: please leave a kind review.

Expand Your Personal Brand book $0.99 cents store  Amazon

Expand Your Personal Brand workbook $0.99 cents store  Amazon

Expand Your Personal Brand bundle (book + workbook) $1.49 store 

I am also hosting a new webinar next Thursday, June 14, 2018 7pm EST. As a loyal subscriber, everyone, you will be the first to know when to sign up.

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Learn 5 Easy Ways to Make Bank by Branding You

Developing a personal brand strategy is essential towards career advancement. It’s not just who you know, it is also who knows you! This is why your personal brand is major towards you getting promoted (aka making bank!).

Even before you walk into the office for an interview, your personal brand proceeds you. You want people to say good things about you don’t you? Of course, you do! Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

 Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

 

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.

Want to learn more about how make a bankable personal brand? For a limited time from now until June 15, 2018, I am selling my Amazon bestselling Expand Your Personal Brand book and workbook for 99 cents! I truly am a giver and want you to WIN!

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How to Write a Personal SWOT Analysis

Career savviness is learned not taught. You learn through trial and error. After a while, you get the hang of things. This is not a one-time event. You have to continually stay current regarding your own skills and your industry. Whether you feel like it or not, you will have to reinvent yourself in order to keep working. This requires an easy to use tool to make the process easier. A personal SWOT analysis is just the tool to smoothly guide you from one career reinvention to another.

Everyone knows what a SWOT analysis is. This is a tool where you assess your business’ strengths, weaknesses, opportunities and threats. However, do you know that you can apply this same tool to yourself? Yes, indeed! You can conduct a personal SWOT analysis.

For more insight, read this: http://positivitychange.com/2017/05/increase-career-savviness-writing-personal-swot-analysis/

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Need Help Making Your Personal Brand Pop?

It’s summer. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand. The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you? Now ask yourself another question: what do you WANT them to say about you? Compare the answers to these two questions. Are they far apart? If so, then your personal brand needs some work. The Expand Your Personal Brand system can help you!

I am a staunch work/life balance advocate but I also want you to move up in the world. My personal brand products help you achieve this. I have used this Expand Your Personal Brand system to achieve results. I am no different than you are. This year I want to land a new opportunity so I have shift my focus onto LinkedIn by sharing my content with my groups. I understand the power of Linked Pulse, LinkedIn’s blogging platform. People use LinkedIn Pulse to discuss their current industry trends and position themselves to be an expert. I have actively blogged on LinkedIn Pulse since September 2015 yet I have only started sharing my content in my LinkedIn groups starting last November. Writing content is a way of expanding your personal brand because readers will connect your writing with your expertise. You will stay top of mind with them. For instance, say your industry is manufacturing. If you write about how just-in-time manufacturing can improve American competitiveness, your readers (oftentimes your peers if you’re sharing in industry LinkedIn groups), will remember you whenever they have a conference or need someone to train their staff. Employing this LinkedIn Pulse group sharing strategy has resulted in my receiving a Skype interview from a LinkedIn group creator. See, the importance of having a personal brand?

You will get results from reading my Expand Your Personal Brand book  , answering the workbook examples or buying the bundle together .