5 Reasons to Always Uphold Your Brand Promise

In business, your brand promise is everything. It tells your customer exactly what he should expect from your brand. It is your form of goodwill which you must uphold at all costs.

Here are 5 reasons to always uphold your brand promise:

Brand promise sets your apart from your competition

Regarding my online eBay store, I ship only domestic and global USPS priority mail. I also offer reasonable prices on tall women’s affordable luxury fashion. The customer knows this every time she enters my store. View your brand promise as your competitive advantage. Your competitive advantage is something that you do better than everyone. 

It’s all about integrity

What does your brand stand for? Regardless of business cycle, maintaining your brand promise is a non-negotiable in business. Brands that don’t uphold it go out of business soon.

Enhances your customer’s experience

Your brand promise enhances and enriches your customer’s experience. Your brand promise creates a tangibility to customer. Since most business is conducted online, tangibility is a great service marker. Upholding your brand promise also means repeat customers and great word of mouth to potential customers.

Internally, as a business, your brand promise connects to your branding strategy

My eBay store motto is ‘giving you Neiman Marcus merchandise at near rock bottom prices’. Combining my motto with my brand promise, strengthens my brand strategy. My brand strategy is to serve tall women (and the men who love them) affordable luxury fashions. Knowing that she’ll get all of these benefits from my store enticing her to buy. This branding strategy also results in a 100% positive feedback rating.

No confusion about what I do (and don’t) offer

I focus on tall women’s luxury fashion. That’s it. Upholding my brand promise clearly communicates this message to the marketplace.

Business cycles fluctuate. Your brand promise shouldn’t. These 5 tips will help you avoid any lapses.

Want to learn more about how to uphold your brand promise? Buy my Amazon bestselling book, Expand Your Personal Brand here:

https://carlarjenkins.selz.com/item/expand-your-personal-brand-ebook

Subscribe to the Carla R Jenkins email list today!

http://positivitychange.com/mailinglist

Subscribe to my YouTube Channel!

http://carlarjenkins.com/youtubechannel

Join me on Facebook for more business, project management and social media

https://www.facebook.com/positivitychangenow

Watch my 5 Reasons to Always Uphold Your Brand Promise Video below!

Source: http://carlarjenkins.com/5-reasons-always-uphold-brand-promise/

This Is The One Tool You’ll Need for a Better Second Half of 2017!

Today is June 30th. Half of 2017 is in the books. It’s hard to imagine this because just a little while ago that we were toasting the end of 2016 and the beginning of 2017. Time sure flies. As a loyal reader, you have seen my changes from January to now. Some I have made changes while other forces made me change. All in all I have managed to stay balance and keep pressing forward. What to know why? Because I an avid reader in search of new ideas and new ways to approach problems.

One of the books that I have read is Blue Ocean Strategy . This is one of the game-changing business books of this decade!  Blue Ocean strategy talks about competitive advantage and red oceans. Red oceans are that color because they have a lot of blood in them. Blood in the form of competing on price, low profit margin or even industry decline. This book stresses the importance of seeing and acting upon industry trends and new technology that could disrupt your industry. How can I apply this to my life you ask?

Look back at these past 6 months. Which situations that you thought were good January 1st that turned into red oceans by today? That’s my reason why you should pick up Blue Ocean Strategy so that your second half of 2017 will be better than your first half. Pick it up in the Marketplace today!

Shop the rest of The Marketplace here: http://carlarjenkins.com/marketplace

Source:  http://carlarjenkins.com/one-tool-youll-need-better-second-half-2017/

Want more positivity in your Facebook perusing? Like our Facebook page!

https://www.facebook.com/positivitychangenow

Want more positivity in your inbox? Subscribe to our newsletter now!

Join the PositivityChange newsletter

Subscribe to get our latest positive change content by email.

Powered by ConvertKit