Developing and promoting your competitive advantage are indispensable towards getting the best job out there. Before I go any further, let me define what competitive advantage is. The definition for competitive advantage is ‘a condition or circumstance that puts a company in a favorable or superior business position‘. Individuals have competitive advantages just like companies.
How to develop your competitive advantage
Doing a SWOT analysis is a way towards finding your competitive advantage SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal. Opportunities and threats are external. Now let’s conduct a SWOT analysis. Write out all of your strengths, weaknesses, opportunities and threats. The goal is to maximize your strengths and opportunities and to minimize your weaknesses and threats. From the SWOT analysis, you will now know what you are good at. Once you know this, the next step is promoting your competitive advantage in the marketplace.
How to promote your competitive advantage
There are three steps towards effectively promoting your competitive advantage. These steps are: research your industry, leverage your transferable skills and avoid myopia. When you research your industry, look at what your competitors are doing. What are the trends that are out there? What pieces of the current trends can you incorporate in your repertoire to increase your marketability? If can find an angle to exploit then go for it because this is your competitive advantage.
The next step is to leverage your transferable skills. You have discovered them from doing the SWOT analysis. These are your strengths. Look to see if some of your transferable skills overlap with the current industry trends. In addition, see if these skills can work in other industries which leads me to the third and final step: don’t be myopic. You can work in more than one field. You can also have more than one competitive advantage. You don’t exclusively only have to have either hard skill or soft skill competitive advantages. In this global marketplace, you will need multiple competitive advantages in order to get hired.
By following these steps, you will increase your competitive advantage marketing capability.
In today’s Harvard Business Review, there is an article about how positive work cultures are more productive than their less positive counterparts. This news should not come as a surprise: nobody produces in a toxic environment.
People always look forward to the New Year forgetting that there are still 31 days left. That would be very bad to underestimate the importance of December. Don’t relegate next year to wishful thinking. Have a plan! You must see December as your springboard into soaring higher in the upcoming New Year. Here are my three As (Assess, Action and Adapt) for using December to your full advantage.
You have to be brutally honest with yourself and your progress or lack thereof. Conduct a full autopsy of this year by doing a full SWOT analysis. Examine your strengths, weaknesses, opportunities and threats. Ask yourself what has gone right? These are your strengths and opportunities. Then ask yourself what has gone wrong? These are your weaknesses and threats.
Now that you’ve written down your SWOT analysis, you will devote this month towards developing an annual plan for next year. You can drill this plan down into quarters, months or weeks if necessary. Then, you want to take your strengths and opportunities and maximize these for the New Year. Exploit them to the fullest. See how you can magnify your strengths at work and home towards making your life easier. Conversely, you want to minimize your weaknesses and threats. The action plan’s goal is to eliminate what you have done wrong so that you can do more of what’s going right. This annual action plan serves as your baseline for the New Year.
Most people think that once you write the plan, it is written in stone and can never be changed. That cannot be any further from the truth! It is okay and actually encouraged to change your plan after January because situations change. Your original plan is your baseline. The purpose of your annual plan is to guide you through the New Year. When things change, you have to adapt.
Don’t waste another year of winging it by hoping that everything goes well for you on the whimsical New Year’s resolutions that you’ve made at midnight. Make your year (and life) easier by incorporating the three As (Assess, Action and Adapt).
Why settle for the ordinary when you can deliberately expect the extraordinary? Expect more and get it!
Although 2016 is less than 32 days away, there is still time left to complete this year’s goals. You have time to make an indelible mark this year. Do not get tunnel vision simply because you want to trash this year forgetting that it has happened. There is still a little over one month left to salvage this year by completing some of this year’s goals. All is not hopeless. Dig deep, look at what you can accomplish this year and get it together because if you cannot resolve some of your problems this year, they will most certainly be waiting for you when the New Year’s ball drops welcoming in 2016!
Here is the corresponding video for This Week in Positive Change Management: Delivering Project Success with 45 Days Remaining in the Year article. Check it out here
There is less than with 45 days left this year; and, of course, there are still projects outstanding. Some of these critical projects are behind schedule. With looming end-of-the-year deadlines, you have to reprioritize your projects and review your schedules. If there are contractual obligations where you have to meet a deadline then you must decide which time and schedule compression techniques you will use to avoid financial penalty. Two schedule compression choices are fast tracking and crashing. There are pros and cons with each. Below are their definitions and examples when to use them.
Fast tracking is a technique that performs tasks in parallel to finish them quicker and save money. There are pros and cons towards selecting this option. The pros are that fast tracking costs less money and the tasks are done together. The cons are that project risks increase and the duties must be overlapping in order to be done in parallel. If you can use the same resources and people to produce two or more of the company’s projects simultaneously then fast tracking would be the preferred option. Next is crashing.
Crashing is a technique that’s normally considered when fast tracking doesn’t accelerate the project fast enough. With crashing, the resources are added to the critical path to speed up the schedule. The pros are that crashing works well when activities are on the critical path and the cost associated with finishing quicker. Usually crashing is chosen only when there is a financial penalty of a milestone or deadline wouldn’t been met. For instance, if you must have this product delivered by November 30th else your company pays a penalty, then you’ll have no choice but to crash your project by placing all of your work on the critical.
Although crashing and fast tracking are to be used under extreme conditions, you can still manage these techniques by developing a milestone list. This milestone list is a way to keep track of your project’s progress. Whenever you resort to use these tactics, risks automatically increase. You’re already behind schedule. You don’t want it to become anymore of a disaster.
First, before creating a milestone list, let’s define what a milestone is. A milestone is any significant task in your project. A milestone list is a list of milestones that defines project milestones, oversees milestones progress and telling the status of the compressed schedule’s story. A milestone list will communicate project progress to the team during crunch time. This list will help you and your team in the remaining 45 days to track your project and deliver any and all good news. Good luck!
The editorial staff at PositivityChange is happy to announce that we’ve created a BlogLovin profile. This media move is to increase our readership and digital footprint. It is imperative that our site establishes itself as the preeminent authority on positive change management. Here is the link to follow: PositivityChange on BlogLovin
The world has been shrouded in fear as of lately. People fear living their lives, their health and their safety. All of these fears can be extremely detrimental to our health. To combat all of the negativity and random acts of violence it is essential to be courage and live your life on your terms. Living courageously defies the enemy because you are exuding positivity and resiliency in every breath you take. Positive change takes courage because most people view change in the negative. Change is seen as loss; however, there is positive change out here too. Being courageous is the embodiment of positive change.
Here at PositivityChange, we thrive on promoting positivity to our readers. Positive thinking is essential towards effectively managing positive change. To that end, here is an article written by Greg Riley entitled ‘Positive Thinking and Its Effect on Your Health’ linking positive thinking to better health results. Check it out here: http://www.articlecity.com/articles/self_improvement_and_motivation/article_9366.shtml