PositivityChange.com Has 7 Million Alexa Site Ranking

I am very pleasantly surprised to see www.positivitychange.com has a 7.5 million Alexa site ranking. I tell you that I am surprised because this site doesn’t get the same traffic as www.carlarjenkins.com. I am just grateful that my readers are attracted to positivity and how to manifest and manage positive change in both your personal and professional lives.

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No One Remembers Normal!

I am just going to this right here: no one remembers normal. Ever! Don’t even remotely try to fit in because no one will ever remember you. The only way to stand out is to be extraordinary!

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Sunk Costs and Moving On!

I have some hard-earned wisdom that I have impart to all of my readers. You know that this place is all of being positive; but, sometimes, you can negative situations that lead to positive outcomes. I have recently had one.

I hired help to schedule my projects. Things were going okay but I felt that there was a communication issue. It got to the point where I felt that I wasn’t being heard so I hired book coach to help me with my goal. Less than one week later my book and workbook were steadily selling. The person I hired to help me sent me a very nasty email questioning whether or not I was coachable (for the record, I had two other coaches that said that I listened and did all of their assignments). That email showed me who she really was. I paid this person way more than the other coaches and didn’t get a fraction of the results.

And this is where wisdom and maturity kicked in…

I didn’t get mad. I just chucked it up to sunk costs!

I would never get my money back and even though I was in between jobs at the moment, I decided to focus on my moneymaking activities and put all of my effort and energy into promoting my book and workbook sales. That money was sunk cost. I mentally moved on from her. Yes, I completed the month’s contract but didn’t renew the contract because it was not working and I could get much more return on investment from my other coaches.

I go back to what Dr. Maya Angelou said: When people show you who they are, believe them. I truly believe this.

The person I had helping me was not going to change; so I decides to change by taking my money and energy elsewhere. I suggested you do the same whenever confronted with these types of people and situations.

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Learn 5 Easy Ways to Make Bank by Branding You

Developing a personal brand strategy is essential towards career advancement. It’s not just who you know, it is also who knows you! This is why your personal brand is major towards you getting promoted (aka making bank!).

Even before you walk into the office for an interview, your personal brand proceeds you. You want people to say good things about you don’t you? Of course, you do! Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

 Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

 

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.

Want to learn more about how make a bankable personal brand? For a limited time from now until June 15, 2018, I am selling my Amazon bestselling Expand Your Personal Brand book and workbook for 99 cents! I truly am a giver and want you to WIN!

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Keep Going, Keep Creating!

Here is some inspiration for everyone who is putting themselves out there and are getting naysayers. Just remember, these people are watching you not the other way around. You are putting yourself out there, moving forward, building your brand and credibility while they are on the sidelines. Yes, it can be discouraging at times but pay them no mind. Keep going and keep creating!

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I Won The Hard Work and Dedication Award!

I Won the DC Department of Employment Services (DOES)

Hard Work and Dedication Award!

On Wednesday, May 9, 2018 the DC Department of Employment Services (DOES) honored me with the Hard Work and Dedication Award. I received this award during the inaugural Workforce Recognition Event. Held at the University of the District of Columbia Bertie Berkus building, the DOES Workforce Recognition event honored its best participants.

                I was completely humbled by the honor. I didn’t even know I was nominated about this Hard Work and Dedication award. All I did was implement the training that I received in the marketplace and took advantage of every available opportunity. I was no smarter or better than anyone else. All I did was ask for more training and received it from DOES.

The Department of Employment Services provides job seekers with a number of employment opportunities. Each center provides career counseling, resume assistance, job placement, vocational training, access to online services, information about local and national labor markets, unemployment insurance, and much more.

Watch my video thanking everyone for their support!

About Carla R Jenkins

Carla R Jenkins is a change and project management expert, and a two-time Amazon best-selling author specialized in personal branding, project management and positive change management.

Carla is also the CEO of Phenomena Corporation, a project management consultancy that aims to help entrepreneurs and companies manifest positive change in their businesses.

She helps people capitalize on all opportunities that positive change brings. She has earned her BA in International Economics from Hiram College and MBA from Cleveland State University.

Carla also has 10 years’ experience in corporate America, is a LinkedIn Pulse contributor, and holds Project Management Professional (PMP) as well as Certified Scrum Master (CSM) licenses. My business goal is to help solopreneurs, medium-sized businesses and corporations to increase their profits and productivity.

Visit www.carlarjenkins.com/work  and info@carlarjenkins.com to reach out to me.

Source: https://www.prlog.org/12707901-carla-jenkins-wins-the-hard-work-and-dedication-award.html

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The Pain of Growing Vs. Remaining Stagnant

I have a very BIG CONFESSION to make:

I HATE BEING A BEGINNER!

 

As a Type A professional, I love being an authority. I truly hate being a beginner because that means that I am making dumb (in my mind) mistakes that I wouldn’t make being an expert. However, I know that this the start of the process towards becoming an expert. Still I detest this part of the journey because I am bumbling and feeling my way through the process until I start becoming competent. I have shot a FB Live video discussing my loathing about starting out as a beginner but it is better than staying stagnant.

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Catch Me Live at 8pm EST Tonight on The One Habit At a Time Show!

I have a big announcement: tonight at 8pm EST I will be a guest on Nkechi’s One Habit at a Time FB Live show. One Habit at a Time is a weekly show featuring guests who discuss how to break bad habits and implement good one. I am honored for this opportunity because it gives me a platform to discuss the importance of positive change and how to manifest it. Check me out tonight at 8pm EST on Nkechi’s FB page.

In the meantime, you can check out PositivityChange.com and like us on Facebook.

I look forward to seeing you in the audience.

Source: http://carlarjenkins.com/catch-me-live-at-8pm-est-tonight-on-the-one-habit-at-a-time-show/

Taking a Break

 

I am enjoying time off and smelling the roses (or in this case, the cherry blossoms). Giving my brain a break from routine and work to just enjoy other things is essential towards staying positive. It’s all a part of self-care. Downtime enables you to recalibrating and bouncing back better. It  also lets you avoid burnout. So take a break, go outside and enjoy life.

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