Learn 5 Easy Ways to Make Bank by Branding You

Developing a personal brand strategy is essential towards career advancement. It’s not just who you know, it is also who knows you! This is why your personal brand is major towards you getting promoted (aka making bank!).

Even before you walk into the office for an interview, your personal brand proceeds you. You want people to say good things about you don’t you? Of course, you do! Here are several tips towards creating a dynamic personal brand strategy.

Your Competitive Advantage is Your Foundation

Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else? (I discuss competitive advantage steps in my article here: http://bit.ly/1ZXCRzH)

Know your target market (companies that would benefit from your talents)

This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.

Know how you want to position your brand

Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.

Develop your pitch

Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:

  • who you are,
  • what you do,
  • what you are looking for and
  • how you can solve a problem

 Own yourself and your content

In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.

I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.

Develop a comprehensive brand marketing strategy

In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:

  • Product: you
  • Price: current or future salary
  • Place: Anywhere or your preferred region
  • Promotion:
    • In-person
    • Online: LinkedIn, social media, blog, website, podcasting

 

You are the product. The price is your current or future salary. If you are going for a promotion, research salaries through sites like Glassdoor.com, so that you aren’t lowballing yourself. You can also look at professional organizations because they keep salary profiles. For place, you can market yourself in a specific region or be open to relocation. Your strategy will change based on this. With promotion, you can sell yourself online as well as in-person. Always have an in-person component because you need to meet real people because it will be they not the computer algorithm that hires you.

Want to learn more about how make a bankable personal brand? For a limited time from now until June 15, 2018, I am selling my Amazon bestselling Expand Your Personal Brand book and workbook for 99 cents! I truly am a giver and want you to WIN!

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Keep Going, Keep Creating!

Here is some inspiration for everyone who is putting themselves out there and are getting naysayers. Just remember, these people are watching you not the other way around. You are putting yourself out there, moving forward, building your brand and credibility while they are on the sidelines. Yes, it can be discouraging at times but pay them no mind. Keep going and keep creating!

For more ways to learn how to keep going sign up for the mailing list! www.positivitychange.com/mailinglist

 

I Won The Hard Work and Dedication Award!

I Won the DC Department of Employment Services (DOES)

Hard Work and Dedication Award!

On Wednesday, May 9, 2018 the DC Department of Employment Services (DOES) honored me with the Hard Work and Dedication Award. I received this award during the inaugural Workforce Recognition Event. Held at the University of the District of Columbia Bertie Berkus building, the DOES Workforce Recognition event honored its best participants.

                I was completely humbled by the honor. I didn’t even know I was nominated about this Hard Work and Dedication award. All I did was implement the training that I received in the marketplace and took advantage of every available opportunity. I was no smarter or better than anyone else. All I did was ask for more training and received it from DOES.

The Department of Employment Services provides job seekers with a number of employment opportunities. Each center provides career counseling, resume assistance, job placement, vocational training, access to online services, information about local and national labor markets, unemployment insurance, and much more.

Watch my video thanking everyone for their support!

About Carla R Jenkins

Carla R Jenkins is a change and project management expert, and a two-time Amazon best-selling author specialized in personal branding, project management and positive change management.

Carla is also the CEO of Phenomena Corporation, a project management consultancy that aims to help entrepreneurs and companies manifest positive change in their businesses.

She helps people capitalize on all opportunities that positive change brings. She has earned her BA in International Economics from Hiram College and MBA from Cleveland State University.

Carla also has 10 years’ experience in corporate America, is a LinkedIn Pulse contributor, and holds Project Management Professional (PMP) as well as Certified Scrum Master (CSM) licenses. My business goal is to help solopreneurs, medium-sized businesses and corporations to increase their profits and productivity.

Visit www.carlarjenkins.com/work  and info@carlarjenkins.com to reach out to me.

Source: https://www.prlog.org/12707901-carla-jenkins-wins-the-hard-work-and-dedication-award.html

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The Pain of Growing Vs. Remaining Stagnant

I have a very BIG CONFESSION to make:

I HATE BEING A BEGINNER!

 

As a Type A professional, I love being an authority. I truly hate being a beginner because that means that I am making dumb (in my mind) mistakes that I wouldn’t make being an expert. However, I know that this the start of the process towards becoming an expert. Still I detest this part of the journey because I am bumbling and feeling my way through the process until I start becoming competent. I have shot a FB Live video discussing my loathing about starting out as a beginner but it is better than staying stagnant.

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Catch Me Live at 8pm EST Tonight on The One Habit At a Time Show!

I have a big announcement: tonight at 8pm EST I will be a guest on Nkechi’s One Habit at a Time FB Live show. One Habit at a Time is a weekly show featuring guests who discuss how to break bad habits and implement good one. I am honored for this opportunity because it gives me a platform to discuss the importance of positive change and how to manifest it. Check me out tonight at 8pm EST on Nkechi’s FB page.

In the meantime, you can check out PositivityChange.com and like us on Facebook.

I look forward to seeing you in the audience.

Source: http://carlarjenkins.com/catch-me-live-at-8pm-est-tonight-on-the-one-habit-at-a-time-show/

Taking a Break

 

I am enjoying time off and smelling the roses (or in this case, the cherry blossoms). Giving my brain a break from routine and work to just enjoy other things is essential towards staying positive. It’s all a part of self-care. Downtime enables you to recalibrating and bouncing back better. It  also lets you avoid burnout. So take a break, go outside and enjoy life.

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Spring Clean Your Brand

Spring is here. Your personal brand should change along with it. You clean your inside and outside windows getting rid of the snow, sale build up and mildew. Now it’s time to do the same for your brand.

One of the biggest misconceptions is that you have to wait until you are deeper into the year to change. No you don’t! Now is a great time to examine your brand by keeping what works and ditching what doesn’t. Right now, you have enough evidence to know what isn’t working. Why wait until July 1st, because that’s the halfway mark? Change your vision now especially if it differs from the New Year.

Vision – Your vision is how you see yourself. We are a couple of months into the New Year. Has your view about your career changed? If it has, change your brand’s vision statement.  Your brand cannot suffer blurry vision and still be strong and competitive in the global marketplace.

The next four things build upon your vision. They are: products and services, photo, content strategy and social media strategy.

Photo – how old is it? No selfies please. So what if you’ve taken it on the new iPhone? It is a camera phone; and a selfie is still an unprofessional photo.

Products and services – has your audience, industry or tech changed affecting your business? A marketplace shift means a pivot is needed to stay relevant.

Using myself as an example, I am a certified project manager. The project management’s industry certification guide has switched. This means that all of my project management products and services must be compatible with the new change. Stop fearing midyear changes because spring is still close to January. Market shifts don’t adhere to calendar. Change your products and services to adapt to the market.

Tip – you may say that you don’t have a product. Well, yes, you do: yourself. Your professional reputation and what you do are services that must be properly managed to achieve maximum exposure. Give you an example: the person who receives his promotion has managed his brand better than his coworker who hasn’t received one.

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Content strategy – renewed vision means renewed content strategy. Your life is different now versus January. Content means video, audio, photos and in-person communication. Has your industry changed since the New Year? If there are any new industry news, inventions, services or developments that have transformed your field, your content strategy must reflect these changes.

I will use the banking marketing department as an example. You work in the bank’s marketing department. Right now putting mobile messaging (Facebook Messenger and text messaging) on your resume, will get you hired faster than online banking. Mobile messaging is new, cutting edge with less people. Online banking is a more mature market.

Social media strategy –  this is a very big part of your brand. Here I am dealing with LinkedIn because it is the business social media. Review where your audience is. Check to see the activity and your participation in groups. If some of your groups have been inactive or your current career trajectory isn’t aligned, leave the groups. Quality over quantity is the rule. I have over 500+ connections but they are all relevant to my work history. You want a cohesive LinkedIn profile to attract the right people and propel you to the next level.

Now is as a great time as ever to spring clean your brand. Dust off your vision statement, photo, products and services, content strategy and social media strategy to rejuvenate yourself; and, make the rest of this year better than ever!

Source http://carlarjenkins.com/5-things-to-spring-clean-your-brand/

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How to Make Change Less Painful

Change is hard and it can be painful. We are creatures of habit; and, habit is comfort. We love routine for good or bad. That’s why habits are hard to break. Changing a bad habit is hard because that very bad habit makes you feel comfortable.

You are reading www.positivitychange.com because you desire positive change. Here’s a resource to help you ease into change. Quartz for Work says that a visualization tool can make it easier to implement change into your life. What more can you ask for? Here it is here: https://work.qz.com/1240167/change-management-is-easier-with-this-simple-diagram/

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Here’s to a Wonderfully Productive and Peaceful Week

This Monday morning I have just felt something in my spirit to write this affirmation. I want to have a great week both personally and professionally.

Affirmation: Here’s to a wonderfully productive and peaceful week full of favorable outcomes and full cooperation.

At first I was reluctant to share my affirmation because of the holiday, however, I’ve told myself I can always reshare it again tomorrow and the next day. I can recite affirmations at any time. Don’t be constricted by when and what time you share them because affirmations are good for you.

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