It’s summer. You are thinking about slowing down, taking it easy and enjoying family time. Great but you are also suffering from FOMO (fear of missing out). Although you can live without reporting to the office for a couple of days, you feel that people are making moves without you or that your competition are one upping you. You are seriously fretting about how do I stay top of mind without being around. The answer is simple: develop your personal brand. The definition of your personal brand is what people say about you when you are not in the room. Before you suffer a FOMO panic attack, ask yourself what you do you think your coworkers will say about you? Now ask yourself another question: what do you WANT them to say about you? Compare the answers to these two questions. Are they far apart? If so, then your personal brand needs some work. The Expand Your Personal Brand system can help you!
I am a staunch work/life balance advocate but I also want you to move up in the world. My personal brand products help you achieve this. I have used this Expand Your Personal Brand system to achieve results. I am no different than you are. This year I want to land a new opportunity so I have shift my focus onto LinkedIn by sharing my content with my groups. I understand the power of Linked Pulse, LinkedIn’s blogging platform. People use LinkedIn Pulse to discuss their current industry trends and position themselves to be an expert. I have actively blogged on LinkedIn Pulse since September 2015 yet I have only started sharing my content in my LinkedIn groups starting last November. Writing content is a way of expanding your personal brand because readers will connect your writing with your expertise. You will stay top of mind with them. For instance, say your industry is manufacturing. If you write about how just-in-time manufacturing can improve American competitiveness, your readers (oftentimes your peers if you’re sharing in industry LinkedIn groups), will remember you whenever they have a conference or need someone to train their staff. Employing this LinkedIn Pulse group sharing strategy has resulted in my receiving a Skype interview from a LinkedIn group creator. See, the importance of having a personal brand?
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